• VR1’s acquisition of fashion and retail XR company Invrsion now unconditional
  • The company also recently inked a deal to acquire 3D tech company MYR
  • Invrsion integration expected to streamline operations
  • Acquisition to settle later this month


Vection Technologies has confirmed its Invrsion acquisition — which grants exposure to a technology company specialising in 3D and mixed reality solutions across fashion, retail, consumer goods, and real estate — is now unconditional.

The Extended Reality (XR) company is focused on tailoring integrated XR technology solutions to specific industries such as defence, space, real estate, fashion, manufacturing, education, and healthcare.

It has been on an acquisition spree in recent months to gain a competitive advantage in the emerging industry.

The company recently inked a deal to acquire MYR S.r.l. (MYR), a 3D tech company which it says is revolutionising the fashion and apparel industry.

Vection Technologies (ASX:VR1) says the strategic acquisition and its previously announced proposed acquisition of MYR reinforce its commitment to innovation and customer value.

The company expects to settle the acquisition this month, further solidifying its presence and leadership position in the integrated-extended reality (XR) technology landscape.


Enhancing the customer experience

Invrsion’s client portfolio includes globally recognised brands, such as Walgreens, Ferrero, Nestlé, Coca Cola, and Diageo.

Integrating Invrsion’s technology within the INTEGRATEDXR suite will enhance the customer experience and provide cutting-edge solutions, leading to organic growth opportunities.

And by combining technological and industry expertise, the company is well-positioned to lead in a new era of integrated extended reality solutions that redefine the fashion and retail sectors.

“Our commitment to enhancing customer experiences and delivering value to shareholders remains unwavering,” MD Gianmarco Biagi said.

“The integration of Invrsion’s technology empowers us to provide innovative solutions and drive organic growth, aligning with our vision of staying at the forefront of technological evolution.”


Streamlining operations and driving efficiency

The company’s initial plans are to streamline operations, reduce costs, and deliver higher value to customers through synergies resulting from the integration.

The integration of Invrsion’s capabilities is expected to optimise operations by centralizing administrative tasks and focusing on industry-specific commercial activities.

This efficiency drive directly translates to higher value for customers who benefit from improved offerings and streamlined operations.

Both acquisitions are performance-based only, ensuring no dilution for shareholders, and showcasing the company’s commitment to growth through value creation.



This article was developed in collaboration with Vection Technologies, a Stockhead advertiser at the time of publishing.


This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.