The Pacific region has experienced substantial growth in mobile penetration, creating a tremendous opportunity for mobile gaming platforms. Pic via Getty Images.
Tech
Streamplay Studio aims to revolutionise the casual gaming space in the Pacific with the launch of mGames – a branded version of its ArcadeX white-label technology – in Papua New Guinea.
mGames will launch with an extensive rotating library of over 200 quality games across various genres of action, sports, strategy, racing, including games featuring popular characters from well-known franchises and entertainment properties.
Subscribers will enjoy access to this impressive collection, accompanied by social and gamification features while tournament participants can also earn in-platform credits, enhancing their chances to win even more prizes through exciting raffles and giveaways.
The launch, in strategic partnership with Bemobile, a division of Telikom and a leading telco in the region, includes a 50/50 revenue share split – a subscription model and partnership that monetises immediately and adds an additional revenue stream for Streamplay.
mGames provides a low data consumption, yet feature-rich gaming experience at just PGK0.49 (AU$0.20) per day, and also integrates directly into GBilling, Streamplay Studio (ASX:SP8) Pacific’s tried and tested proprietary telco billing engine, to maximise billing success and customer engagement.
This launch builds on the company’s success in engaging over 1.6 million MTN Arena subscribers in South Africa, and it paves the way for quick expansion into other Pacific markets, including American Samoa, Tonga, Solomon Islands and Fiji, where partnership agreements have already been inked.
“This milestone marks the beginning of a series of network iterations that Streamplay will introduce globally and across the Pacific markets,” SP8 chair Bert Mondello said.
“The successful roll out of this product stands as a testament to the incredible dedication and innovation of Streamplay’s R&D team.
“With this platform now in place, we are well placed to expand and scale across the Pacific.
“The introduction of the mGames platform brings an additional revenue stream which will bolster the Streamplay revenue line and reaffirms our commitment to delivering cutting-edge gaming experiences as the leading player in the industry,” chairman Bert Mondello added.
The gaming industry in the Pacific Islands shows great promise, with predictions of unique mobile subscribers reaching 7.3 million by 2030 – an increase of 1 million unique mobile subscribers in less than 7 years.
Papua New Guinea’s mobile gaming market is projected to reach US$9.88 million in 2023, with high average revenues per user (ARPU) of US$13.48.
Plus, smartphone penetration is also set to reach around 90% of the overall Pacific Islands market by 2030, following the region’s overall mobile growth, with Fiji’s mobile gaming market projected to reach US$3.51 million in 2023, with ARPUs of US$29.31.
Chairman Bert Mondello noted that combined, these two regions are expected to have a mobile gaming market worth US$13.39 million.
The overall mobile gaming market in the Pacific Islands region is predicted to show around a 10% annual growth rate between 2023 and 2027.
This article was developed in collaboration with Streamplay Studio Limited, a Stockhead advertiser at the time of publishing.
This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.
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