‘Building strong business momentum’: YPB monetising anti-counterfeit tech
Special Report: YPB Group continues to monetise its anti-counterfeit and consumer engagement technology, while achieving significant milestones on key projects.
Anti-counterfeit and consumer engagement tech firm YPB Group (ASX:YPB) says recent projects underscore the diverse applications of its technology and broaden the scope for its intellectual property portfolio.
YPB has recently inked a letter of intent (LOI) with ECOCAN Africa. The deal grants ECOCAN a 60-day first to market advantage to market and sell YPB’s ProtectCode Plus within the recyclable beverage market in Africa.
ProtectCode Plus, an “uncopiable” code developed by YPB, is set to be provided to ECOCAN to combat fraud linked with redeeming recyclable containers supplied to prominent bottlers and brands in the African market.
While awaiting the finalisation of the master service agreement (MSA), the LOI grants ECOCAN the first-mover advantage.
Terms of the MSA are expected to be settled by early 2024.
YPB says major South Korean pet product manufacturer Scranton has secured contracts with three customers following the MSA it signed with the company in June 2022.
Some 900,000 codes and purchase orders have been received since the deal.
Scranton is diversifying its operations into document security and brand protection using YPB’s intellectual property portfolio.
The company has made substantial investments in marketing and selling YPB’s ProtectCode Plus, a digital-transfer, anti-copy technology.
YPB says it has received purchase orders for seven products and has issued over 350,000 protect codes since announcing a three-year MSA with Addera Peru S.A.C (Addera) for rice packaging in November.
The deal provides Addera with exclusivity using YPB’s established and ProtectCode technology in the vertical of rice packaging in Peru throughout the agreement’s duration.
Rice holds substantial importance in Peru, representing about 12% of the country’s agricultural output value. The country is the most important producer of rice in Latin America after Brazil.
Addera packages for 250 customers in Peru and, under the partnership, will promote YPB’s ProtectCode technology as a solution that enhances consumer engagement.
The company says the potential value of these projects has been amplified through YPB Connect, serving as the digital hub for all YPB’s digital services, ensuring comprehensive recording of product and market data at the forefront.
YPB Executive Chairman and Group CEO John Houston says the company is building strong business momentum across its whole partner, client and product range.
“I am pleased to be able to report that previously announced, key value-creating projects are on track and building to plan,” Houston says.
“Their diversity by application, industry, and geography showcases our newfound capacity to create bespoke solutions at minimal cost via our now productised technology libraries.
“It suggests opportunities exist that we are now only unearthing via our upgraded outbound marketing, and that our capturable market has much wider boundaries than previously envisaged.”
This article was developed in collaboration with YPB Group , a Stockhead advertiser at the time of publishing.
This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.