Bridge brings in a dynamic trio to drive scale in 2023

Bridge is finishing off a big 2022 with three key appointments setting its sights on becoming a key player in the lucrative NDIS sector next year.

Bridge SaaS (ASX:BGE) has announced key leadership appointments to drive growth and scale as the company leverages existing capabilities into new market verticals.

New Chief Product and Technical Officer

Oyem Ebinum has been appointed to the key role of chief product and technology officer to facilitate product innovation and development as the company consolidates and expands its offering into new market opportunities.

Ebinum was previously director, founder and chief product and technology officer at digital health and social innovation agency, Sheda.

For more than eight years he led a cross-functional team to understand customers, markets, and value propositions of clients to guide product development from conception to production, including all aspects of research, design and software development through to delivery.

He has also held senior engineering positions at Unlockd, Deloitte, Drop Bio, NIB, University of Melbourne, Bullseye, and Isobar.

Ebinum holds a Bachelor of Science (Computing) and a Graduate Certificate in Business Systems from Monash University and a Masters of Engineering in Distributed Computing from the University of Melbourne.

New head of sales

Adam Mercurio has been appointed head of sales to grow revenue in the existing employment services sector as well as drive growth in the new NDIS sector.

Mercurio was previously sales director for Hivebrite in Australia and New Zealand and was State Sales Manager in NSW for CreditorWatch.

He held several business development and sales roles for leading Australian companies prior to these positions, which Bridge said makes him the ideal candidate to lead its sales team.

Mercurio holds a Bachelor of Commerce (Marketing) from Macquarie University.

New head of operations

Anna-Marie Stella has been appointed head of operations to build the company’s foundations to enable rapid scale in existing and new markets.

For more than seven years Stella has held several senior roles for The College of Law Australia, culminating in her appointment as COO in 2019.

Stella also spent more than nine years with both LexisNexis Pacific and UK in a range of roles from managing editor to product manager and Pacific product lead.

Bridge said she has a proven track record as a results-focused leader with the ability to craft high level strategy and to successfully operationalise strategic outcomes.

Stella holds an MBA from the University of Sydney Business School, Bachelor of Media/Laws (Honours) from Macquarie University and a Graduate Diploma of Legal Practice from the College of Law Australia.

Bridge prepares to be key NDIS player

In November Bridge appointed Martin Hoffman as new non-executive director. Hoffman was previously CEO of the National Disability Insurance Agency for almost three years.

Bridge listed on the ASX on October 6 and is leveraging its success within employment services into the adjacent market vertical of NDIS.

The company’s all-in-one tech platform that enables providers to manage their client appointments, tasks for the day and bureaucratic documentation for compliance and claims from the government.

The Federal Government’s NDIS spending is forecast to grow to $44.6 billion in four years, exceeding expenditure on Medicare.

Managing director and CEO Jamie Conyngham said the timing is right for the key appointments.

“Having developed success in the Employment Services sector, the company now has an opportunity to build on that success and expand into new market verticals,” he said.

“We welcome these key leadership team appointments to ensure Bridge is well placed to execute on our strategic growth initiatives.”

This article was developed in collaboration with Bridge SaaS, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.