Abundant’s pickup line for Asia is that vege face cream will make you beautiful
Health & Biotech
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Abundant Produce has mastered the three-word slogan, splashing the phrase ‘greenhouse to gorgeous’ over its vegetable face creams as it tries to crack the Chinese market.
The company will showcase its tomato face cream and magnesium salt sprays at the first ever China International Exhibition in Shanghai at the end of the year, what it says will demonstrate the company’s commitment to China.
“It is an important forum not only to build Abundant Natural Health’s (ANH) brand and market its product range but it also allows us to meet other likeminded (sic) investor groups that are seeking Australian investment and joint venture opportunities,” chief Tony Crimmins told the market.
Shares in the company (ASX:ABT) were trading up 5 per cent at 40c mid-morning.
Abundant Produce heralded the agreement as part of its progress in China, which also includes the approval of six ANH products for sale on cross-border retailer JD.hk, which was helped along by its recent international supply agreement with Jatenergy (ASX:JAT).
“We have worked tirelessly for this approval, particularly around the marketing and re-focusing of our products, which has been paramount in launching the products into this circle,” ANH chief Shanan Birkin told the market.
Shopping for seeds
But when it comes to the company’s seed offerings, they are looking further afield.
In their quarterly report ABT noted opportunities for large scale trials in existing and new locations throughout the USA and Middle East as well as highlighting areas for process improvement in disease testing.
Cucumber seed sales were said to have increased along the Eastern Seaboard of NSW and in Adelaide, SA, which it put down to farmers’ concerns about disease from imported varieties and foreign plants’ ability to fully adapt to local conditions.
And off the back of its cucumber success – cherry tomato seeds will be sold to the domestic market later in the year.
In the past quarter the company recorded $156,000 in customer receipts — $123,000 of which was from their skincare range — and had $3.4 million left in the bank at the end of the quarter.