• Animoca Brands’ subsidiary SPORTPASS to provide QPR with immersive digital gaming and fan experiences
  • Animoca Brands strengthens ties with video game developer Param Labs
  • Animoca Brands  has also forged a partnership with Blockpass, the leading provider of compliant identity verification solutions


Special Report: Animoca Brands has inked three deals, the first being with English football side Queens Park Rangers FC (QPR) and now video game developer Param Labs and Web3 identity solutions provider Blockpass.

SPORTPASS is Animoca Brands next-gen fan engagement and gaming subsidiary to empower sporting entities in delivering gaming, rewards and competition experiences to their fans.

The new portal launched this week currently offers 200 handcrafted 1-of-1 unique turf collectables from QPR’s Loftus Road Stadium in London that celebrate moments from the 2013-2023 seasons with a digital player memory card.

QPR’s dedication to digital innovation led to the collab with SPORTPASS to enhance the fan experience for supporters, says its commercial director Euan Inglis.

“We are thrilled to announce our collaboration with Web3 pioneers SPORTPASS and Animoca Brands to launch our gamification offerings,” Inglis says.

“Leveraging the digital ecosystem is vital for broadening the QPR brand and introducing fresh avenues for fans to connect with the club.

“This partnership signifies a significant stride forward in diversifying our array of digital experiences, providing fans with innovative ways to engage with QPR.”

SPORTPASS chief executive Jordan Fogarty says the deal is testament to its dedication to push the boundaries of fan engagement.

“By bringing together the passion of football with the innovation of our platform, we aim to deliver a truly immersive experience for QPR fans,” Fogarty says.

“We look forward to redefining the sports entertainment landscape together.”


Param Labs ties strengthen

Animoca Brands has strengthened its strategic investment into Param Labs to accelerate the development of its scalable Web3 infrastructure and expand its ecosystem, which boasts over 50 IP partnerships with brands such as GameStop, Pudgy Penguins, Mocaverse and more.

As part of the partnership, esports-focused Param Labs is also introducing its ‘Pixel To Poly’ platform to selected Animoca Brands’ projects, enabling the transformation of 2D art into 3D game-ready assets.

Animoca Brands says the service aims to revolutionise game asset creation by using AI to streamline the transition to advanced design dimensions and the partnership will strengthen Param’s go-to-market strategy with the launch of Web3 products.

“We’re excited to invest in and partner with Param Labs to drive Web3 development in MENA and advance the cause of digital property rights in the open metaverse,” Animoca Brands co-founder and executive chairman Yat Siu says.

“Both Animoca Brands and Param Labs share a vision to redefine the gaming landscape and the open metaverse by leveraging the power of shared network effects.”


Partnership with Web3’s OG identify verifier

Another strategic partnership has been formed with Blockpass to build a safer and more compliant Web3 environment.

Blockpass, renowned as Web3’s OG identity verifier, has pioneered reusable identities and cyto-native KYC/AML solutions. Its turnkey suite of compliance tools is designed to lower onboarding costs, automate remediation, and protect against fraudulent activities.

By leveraging Blockpass’ KYC/AML SaaS, Animoca is hoping to provide select profile companies with seamless and cost-effective solutions for user verification to ensure stronger compliance while fostering a user-friendly experience within the Web3 and metaverse landscapes.

“Animoca Brands has been a customer of Blockpass since 2021, this collaboration marks a significant step forward in establishing trust and regulatory compliance in the metaverse,” Blockpass CEO Adam Vaziri says.

“It also represents a milestone in the evolution of Web3 and the open metaverse, we’re excited to further our relationship.”

Yat Siu says the company’s main philosophy has always been to support and empower mission aligned builders who believe in the vision of Web3.

“We work with Blockpass not only for the breadth of its offerings, but also because Adam and his colleagues are highly committed to the vision of data sovereignty and true digital ownership,” he said.

“By prioritizing user safety, regulatory compliance, and user experience, Blockpass and Animoca Brands are paving the way for a more secure and inclusive future for the decentralized world.”


This article was developed in collaboration with Animoca Brands, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.