Tech
Adveritas Ltd (ASX:AV1) creates innovative software solutions that leverage big data to drive business performance.
Adveritas’ ad fraud prevention software, TrafficGuard, is its first available software as a service.
Early adopters of TrafficGuard include LATAM super-app, Rappi and APAC super-app, GO-JEK.
TrafficGuard is the world’s first full funnel measurement, verification and fraud prevention solution for digital advertising.
Operating in real time across all digital channels, TrafficGuard targets invalid traffic before it reaches your ad budget. Using TrafficGuard, marketers, agencies and ad networks can both detect and prevent invalid traffic in real time in order to maximise the return on their advertising and scale their business using real data.
Trusted by global brands, TrafficGuard is a multiple award winning fraud prevention product recognised by The Drum, the Martech Breakthrough Awards 2020 and voted the Most effective anti-fraud solution by Mobile Marketing 2020.
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