TrafficGuard’s acceptance into the Google Cloud Marketplace is expected to increase Adveritas’ annual recurring revenue, and rapidly scale the business.

Adveritas’ (ASX:AV1) ads fraud prevention platform TrafficGuard has now been officially accepted and integrated into the Google Cloud Marketplace.

Acceptance into the Marketplace has been a key priority for Adveritas over the last nine months, as the company looks to rapidly scale TrafficGuard’s services by taking advantage of Google’s extensive reach.

All solutions that have been accepted into the Google Cloud Marketplace have been vetted by Google against security vulnerabilities.

This results in reduced contracting times and makes it easy for customers to adopt solutions, allowing users to quickly deploy functional software packages that run on the Google Cloud Platform.

AV1 says this integration will also result in an increase in AV1’s annual recurring revenue.

“Customers can now easily procure TrafficGuard through the Google Cloud Marketplace, if they already have Google as a preferred vendor, which substantially reduces our sales cycles,” commented Adveritas co-founder and CEO, Mat Ratty.

Ratty says there are major benefits for companies to sign on with TrafficGuard through the Google Cloud Marketplace, as TrafficGuard spend already forms part of their committed monthly Google Cloud spend.

“In some cases, if the customer’s committed monthly spend with Google Cloud is below their actual usage, they can adopt TrafficGuard and put the TrafficGuard fee towards their minimum monthly spend,” he explained.


TrafficGuard adoption gaining momentum

TrafficGuard is an ad fraud prevention software that targets invalid traffic before it reaches a client’s ad budget.

Using TrafficGuard, marketers, agencies and ad networks can both detect and prevent invalid traffic in real time in order to maximise the return on their advertising spend.

Digital advertisers’ total loss to fraud is becoming a major problem for the industry, and is forecast to hit $100 billion by 2023.

Adveritas says TrafficGuard is the only Australia and New Zealand based company that primarily exists online, to have been on-boarded onto the Google Cloud Marketplace over the last 12 months.

It’s also the only PPC (pay per click) advertising verification platform on the Google Cloud Marketplace globally.

This, the company says, represents a substantial validation of TrafficGuard, which has already seen enterprise customer wins.

In the last financial year for example, TrafficGuard was able to penetrate key verticals – with the signing of GVC Australia,  Betfred, and Gojek being some of the major highlights.

It’s continued that rapid growth trajectory by signing three major deals recently, with huge Indonesian unicorn ecommerce platform JD.ID (subsidiary of JD.Com), Australian betting agency Palmerbet, and Asia’s leading communications group Singtel (parent Company of Optus).

In addition, TrafficGuard has a growing pipeline of companies that are currently trialling the platform within the sports betting, retail, and finance verticals across Asia, Europe, India, and Australia.

Ratty says that adding sales channels like the Google Cloud Marketplace to complement its direct sales force was the next logical step for Adveritas.

The integration into the Marketplace will also provide access to Google Cloud’s huge customer base across numerous key targeted countries.

More importantly, it will reduce the sales cycle for potential customers that already have Google as a preferred partner.

Adveritas is currently working closely with Google’s Go To Market team to ensure a successful launch strategy.

This includes creating marketing videos of the TrafficGuard solution, and how it fits into the customer’s technology stack.

The launch will also include co-marketing of the TrafficGuard solution and customer case studies, to increase awareness and credibility.

“With recent annualised revenue up over 50% since 30 June 2021 and a record trial pipeline, we look forward to scaling further with the assistance of the Google Cloud Marketplace,” says Ratty.

This article was developed in collaboration with Adveritas, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.