Fraud preventer Adveritas enters three new major deals, further boosting revenue growth
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Adveritas’s TrafficGuard platform continues to build its global reputation as the fraud prevention solution for digital advertising, building upon its impressive list of clients.
Ad fraud prevention company, Adveritas (ASX:AV1) is continuing its rapid growth trajectory, signing three major deals for its TrafficGuard platform.
Indonesian unicorn ecommerce platform JD.ID, Australian betting agency Palmerbet, and Asia’s leading communications group Singtel have all signed 12-month contracts.
The contracts are for TrafficGuard’s mobile app install and Google PPC ad-fraud protection SaaS solutions, which continue to gain reputation and momentum.
JD.ID, one of Indonesia’s largest ecommerce platforms, is a subsidiary of JD.Com, one of China’s largest listed ecommerce businesses with a market capitalisation equivalent to $150 billion.
JD.ID is TrafficGuard’s third unicorn client in Indonesia, with others being Go-Jek and Bukalapak. In a further boost for Adveritas, JD.ID has agreed to be named in a case study to support the marketing of TrafficGuard globally.
Palmerbet joins the growing list of betting companies supported by TrafficGuard, while Singtel, the parent company of Optus, represents TrafficGuard’s first client in the telecommunications sector.
The new contracts will add a minimum of $156k in annualised revenue, increasing Adveritas’ total annualised revenue to approximately $1.6 million, up 55% since 30 June 2021 and up 150% since 31 March 2021.
The company has a growing pipeline of companies on trial in sports betting and gaming, on demand, retail and finance verticals across Asia, Europe, India, and Australia.
Adveritas also has an increasing number of paying clients trialling additional TrafficGuard services, with potential to further increase revenue.
Digital advertisers’ total loss to fraud is a major problem for the industry, forecast to rise to $100 billion by 2023. With the high cost of fraud, TrafficGuard has been welcomed as a full-funnel measurement, verification, and fraud prevention solution.
Using TrafficGuard, marketers, agencies and ad networks can both detect and prevent invalid traffic in real time to maximise the return on their advertising spend.
In July, TrafficGuard was selected as the only certified ad verification vendor on the Google Cloud platform.
Adveritas co-founder and CEO Mat Ratty said adding more high-profile clients like JD.ID, Palmerbet and Singtel to TrafficGuard’s ever growing client list of well-known companies, reinforces that the company’s digital advertising anti-fraud solution is world class.
He said investment made in redesigning the customer onboarding experience and enhancing their sales force over the March quarter was also starting to pay dividends.
“Our growth momentum from the June quarter of FY21 has continued into FY22, with a strong start to the new financial year,” Ratty said.
“Our sales force is focused on maintaining that growth momentum as we continue to grow our pipeline and convert Freemium subscribers and trial customers into paying customers.
“TrafficGuard has several contracts that are currently being negotiated across fintech, gaming, retail and on demand verticals, and I look forward to providing further updates as new contracts are signed.”
A successful $3 million placement in July combined with strong revenue growth has Adveritas well-funded for future growth.
The company’s strategic focus is to drive mass market traffic towards its self-sign-up portal for both its Freemium, as well as Pay as You Go system.
With the new sign-up system, customers simply connect to their Google Ads account with one click in TrafficGuard via a certified API. The self-sign-up portal has been designed for companies that spend money on the Google pay per click advertising platform, which was worth a massive $147 billion in 2021.
This article was developed in collaboration with Adveritas, a Stockhead advertiser at the time of publishing.
This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.