Adveritas’ ARR has now reached $2.8m, a 173% increase since June last year as the company successfully won multiple contracts with global blue-chip brands.

Adveritas (ASX:AV1) has continued its strong growth trajectory, recording an annual revenue (ARR) of $2.8 million driven by new customer contracts across its mobile, affiliate and pay-per-click (PPC) products.

The digital ad fraud prevention specialist has increased its ARR by 173% since June 2021, having secured multiple contract wins with global blue chip clients.

Clients include gaming business Better Collective, global online travel company Lux Escapes, and global media and entertainment business, Disney Streaming Services.

The successful execution of these contracts has highlighted the continued rapid progress and successful execution of the company’s growth strategy.

Pic: Supplied


“Our recent contract wins reinforce the strength of our technology in adding value to companies investing in digital advertising,” said Adveritas CEO, Mat Ratty.


Increased product offering for Trafficguard

Digital advertising is a huge industry worth north of a hundred billion, but fraudsters game the system by creating malicious ad selection algorithms that select fake web pages over legitimate websites.

Adveritas’ TrafficGuard prevents and targets invalid traffic before it reaches a client’s ad budget. By having a software like TrafficGuard in place, it will make the business of ad fraud almost infeasible for fraudsters.

The TrafficGuard platform now offers four products, making Adveritas the first digital ad-fraud company to offer a truly omni-channel digital marketing anti-fraud solution.

The Mobile App install verification is the company’s flagship product, with enterprise level clients paying material contract amounts, and as high as $180k per annum for significant global clients.

This product ensures clients are not paying for misattributed or fake installs of their apps.

The Google PPC verification product is scaling quickly since being first launched in late 2020.

The product currently has over 4,000 advertisers that have signed up to the service.

Adveritas says that any company using Google Ad words is a target customer, and this market is huge with $147 billion spent on Google ads per annum.

The Affiliate Verification offering is designed to mitigate affiliate misattribution, and ensure clients are paying for real conversions to their website.

And finally, Social Verification is a new channel offering intelligence and sophistication of TrafficGuard’s PPC protection on Meta’s Facebook platform, ensuring clients using Facebook advertising are mitigated against invalid traffic.

An early adopter program on Facebook was fully subscribed within the first week of launch by 10 clients (both new and existing), with additional demand now awaiting a commercial offering.

Adveritas now plans on commercialising its Facebook product to new and existing customers in late Q2 FY23.

“TrafficGuard is fast becoming the measurement and verification platform of choice,” said Ratty.

“The reality is, companies that are endorsing our technology and choosing TrafficGuard over our competitors, who are valued at billions of dollars, shows that TrafficGuard is competing against and beating industry leaders.”


Continuing growth trajectory

Adveritas now expects to continue its growth trajectory at or above historical rates.

The increased product offering has significantly expanded cross-sell potential opportunities, zooming in on its addressable market.

The company currently has a record pipeline of enterprise level sales funnel, driven by both direct sales and marketing initiatives and the Google Cloud Marketplace.

Adveritas expects this record sales funnel is expected to translate to increased trials, conversions and revenue in the near future.

In addition, contracted enterprise clients consuming one of TrafficGuard’s offerings are increasingly starting to trial other channels that TrafficGuard offers.

According to Adveritas, this is a key material growth area for TrafficGuard as a large portion of existing clients are using channels that TrafficGuard can service.


Blue Chip Partnerships

Ratty also believes partnering with global blue chips has opened new doors for Adveritas to rapidly monetise and scale up its revenue streams.

“The recent contract signings open a huge growth opportunity to expand our client base via affiliate partner platforms,” said Ratty.

“At the same time, progressing with Google and Meta’s Facebook as key channels to sell into creates enormous global market opportunities that are expected to scale much more quickly than organic direct sales can.”

Adveritas is also working on other sales channels to further increase the uptake of Traffficguard.

“We are working on several other channel partners to further accelerate the global roll out of our market leading TrafficGuard anti-fraud digital advertising products.

“With our tactical Go to Market strategy being successfully rolled out, I am confident of further growth,” said Ratty.


This article was developed in collaboration with Adveritas, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.