More revenue, more big-name clients: AV1 announces arrival to global ad industry.

Aussie Ad-fraud bodyguard Adveritas (ASX:AV1) has already kicked off 2022 with a huge win confirming a number of major new client additions, confirming the company’s world-class prevention software in a fast-moving environment.

The latest wins have added ballast to a material uplift in annualised revenues which have now reached $1.85m – an 80% increase since June last year.

Among AV1’s new client wins – it’s a big hello to William Hill, one of the biggest names in global betting, an agency which incorporates one of the world’s largest online bookmakers.,

Also in for the long-haul, one of the fastest growing telecom operators in the Asia-Pacific, Singapore-based communications company MyRepublic.


Strategy execution is cooking

The welcome start to 2022 is no flash in the pan.

The upstart adtech continues to deliver on execution, following the high-pace strategic global rollout of AV1’s TrafficGuard ad-fraud prevention software which saw the company provide similarly strong trading updates in June, July, August and October 2021.


The ball is rolling

Adveritas CEO Mat Ratty says AV1’s new clients will add a minimum of $315,000 in annualised revenues to the company’s top line growth.

“Importantly, these new contracts have the ability to increase the monthly minimum revenue through either increased usage or cross sell of another product,” Ratty said.

The Adveritas Co-Founder added, these client wins have broken the seal on attracting global giants of the William Hill pedigree, paving the way for major new partners and growth.

William Hill joins an existing client suite of companies including BetFred, Betbull and Palmerbet – all of which chose TrafficGuard as their ad-protection software of choice in a competitive field.


Quality of product, belief of team

The company’s recent success is also a direct result of the quality of its product, the commitment of Ratty’s people and the momentum achieved by its direct-sales marketing team.

“With several well known, multi-billion dollar enterprises now using TrafficGuard, more in our pipeline, and the recent addition of a Chief Marketing Officer, we’re super focused on the necessary growth levers to achieve rapid growth this year,” Ratty said.

This article was developed in collaboration with Adveritas, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.