Vection is adding to its INTEGRATEDXR product suite with the purchase of 3D and mixed reality tech business Invrsion, with consideration payable after 30 June 2026.

Invrsion has a client portfolio including globally recognized brands such as Walgreens, Ferrero, Nestlé, Coca Cola, and Diageo, and has worked with leading brands including Ralph Lauren and PepsiCo.

Invrsion develops leading tech innovations in retail and e-commerce such as Shelfzone, a platform for simulating retail spaces and to track consumer behaviour through data tracking and presentation of space planning.

It also has virtual showroom technology that provides 3D objects with enhanced realism in a customisable environment for B2B sales activities, as well as fast-moving consumer goods.

Consumer behaviour analysis in Invrsion’s Shelfzone virtual reality. Pic: Supplied (VR1)

Invsrion’s platforms are also likely to add value to Vection Technologies’ (ASX:VR1) announced recent deal with Bedshed to showcase its product range in a digital retail setting.

The performance-based consideration for the proposed acquisition is based on revenue milestones for the four-year period from fiscal year 2023 to 2026 and vests after 30 June 2026.

The value of the consideration payable is capped at ~$6.2m and is based on a $0.10 floor share price.

Vection MD Gianmarco Biagi said the integration of Invrsion’s tech into the INTEGRATEDXR suite will further enhance customers’ virtual experiences, as well as streamline Vection’s operations by centralising administration tasks, combining research and development and reducing overheads.

“By acquiring Invrsion, a leading technology company, we are not only adding cutting-edge technology to our INTEGRATEDXR portfolio, but we are also gaining a talented team of individuals who will contribute to our organic growth,” Biagi said.

“We are excited about the opportunities that lie ahead and look forward to leveraging the synergies between our organisations to drive continued organic growth and create value for our shareholders.”

Invrsion CEO Matteo Esposito said his company was thrilled to take the bold leap forward and join forces with Vection.

“By merging our deep expertise in the retail industry with the cutting-edge capabilities of the INTEGRATEDXR suite, we are poised to drive substantial growth, offering transformative solutions that empower businesses to innovate,” Esposito remarked.

“This marks a pivotal moment for the virtual reality industry, as we prepare to unveil ground-breaking, high-performance solutions on a global scale.”




This article was developed in collaboration with Vection Technologies, a Stockhead advertiser at the time of publishing.


This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.