• Wellbeing marketplace startup Thrive announces appointments of new head of product, head of marketing and head of brand
  • Daily Food founder Alexandra Thursfield appointed head of brand as Thrive becomes majority shareholder
  • Thrive leveraging growth in creator economy, valued at $250 billion and forecast to nearly double in size by 2027


Thrive Tribe has announced three new leadership hires to support its long-term strategy of leveraging the massive $250 billion creator economy through its wellbeing and wellness content and e-commerce platform, Sixty.

Thrive Tribe Technologies (ASX: 1TT) has announced the appointment of a new head of product, head of marketing and head of brand as works to build momentum around the Sixty platform.

With more than 10 years’ experience in product development Alana Gibbs has been appointed as head of product.

Gibbs has led product teams at Bupa in both the capacity of head of product and head of digital strategy and transformation.

1TT says before Bupa she played a pivotal role in product management and shaping innovative solutions at Australia Post.

“She is known for her ability to build not only successful products, but also high-performing teams,” 1TT says in its ASX announcement.


New head of marketing

1TT has appointed Natalie Thursfield the new head of marketing. Before joining 1TT she held several senior marketing positions including at a NASDAQ company and marketing manager at Skip.

With more than 12 years’ experience in marketing management, 1TT says Thursfield has played a significant role in scaling tech start-ups, driving growth, and building strong brands in the market.


New hires at Thrive Tribe Technologies. Image Supplied.


Daily food founder head of brand

Founder of Daily Food Alexandra Thursfield has been appointed head of brand.

In September 1TT announced it had increased its shareholding from 37.5% to 54% to become the majority shareholder in Daily Food, producers of “fun, functional and fudge’n delicious snacks to help you build a happy and healthy life”.

The company plans to make the healthy snacks maker the central health food offering on its Sixty well-being and wellness e-commerce and content platform.

1TT says Thursfield has more than seven years of experience of brand management.

The company says all three new appointees will report to executive director Wes Culley.


‘Best and the brightest’ to lead Sixty

1TT says the Sixty platform will be a game-changer in the health and wellbeing space, ready to connect individuals, creators and companies and share ideas, products, and knowledge to enrich the lives of everyone involved.

The company aims to partner with change-makers and disruptive brands to build a better future, scaling purpose-led brands and supporting mission-aligned creators.

Sixty is set to become an all-in-one content and services monetisation hub that focuses on scaling purpose-led brands, supporting mission-aligned creators and providing unrivalled value to the app’s users.

Although 1TT’s philosophical principles are of immense significance, a common stumbling block for numerous other platforms and online communities lies in their insufficient financial room for expansion.

The rapidly expanding creator economy is currently valued at $250 billion and forecast to nearly double in market size by 2027, which 1TT says positions Sixty in a prime position to assert dominance in a lucrative marketplace, encompassing content, advice, and products.

“Our belief in hiring the best and the brightest is simple – we understand that to succeed in a competitive space, you need more than just a great idea,” Culley says.

“You need a team that can turn that idea into a reality, refine it through continuous innovation, and deliver an exceptional user experience.

“We’re confident that the individuals we’ve brought on board will not only help us grow Sixty but will also push the boundaries of what’s possible in the Health and Wellness industry.”


This article was developed in collaboration with Thrive Tribe Technologies, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.