Special Report: In a game-changing move for the start-up landscape, Baseline has officially unveiled its serverless-first framework, tailored specifically for early-stage businesses.

 With a mission to break down barriers and expedite the journey from concept to market, Baseline is set to empower the next generation of tech-focused businesses.

Baseline has already left its mark by providing mentorship and a scalable technology foundation for trailblazing Australian start-ups, including Z Recruitment, Sarah’s Day, and ClevaQ.

Now, the company is officially launching its ground-breaking six-month early access program, injecting a significant $1.6m worth of value into the start-up ecosystem.

Each participant in the exclusive program stands to gain $32,000 worth of mentorship and technical support from the Baseline team, aimed at propelling start-ups from the concept stage to a minimum viable product (MVP).

Statistics show that 90% of start-ups don’t last the distance. On average over 60% of tech start-ups fail, with 25% calling it quits in the first year.

Ken Kencevski, founder and managing director of Baseline, is no stranger to the challenges tech start-ups face.

Drawing from personal experiences in building Devika, he emphasised Baseline’s commitment to redefining the start-up journey.

“Through my personal experience building Devika, I have seen how hard it is to build digital products, and Baseline is here to make the process easier and faster,” Kencevski explained.

“By providing a robust technology framework, we empower start-ups from day one by accelerating their product build, compressing the go-to-market timeframe, mitigating technical risks, and alleviating the complexities that often stifle progress.

“Baseline isn’t just a framework; it’s an ecosystem aimed at enabling technology-focused founders to do more with less.”

Kencevski says Baseline’s mission is “simple yet impactful”, with the ultimate goal being to lower the barriers that hinder start-up success.

The framework is designed not just to build products but to cultivate an ecosystem where speed, scalability, and simplicity converge.

So far, applications built on the Baseline development framework have been downloaded by 3m+ end users and processed over $500m in transactions,  with many apps number #1 on the App Store.

 

A ‘beacon of hope for start-ups’

Thomas Nixon, technical cofounder of Baseline, said both he and Kencevski had “run the gauntlet” that start-up founders faced.

“We have both seen innovative ideas stumble thanks to technical hurdles, or a simple flaw in the way a business monetises its customers,” he said.

“Baseline is the service that Ken and I wished we had available to us when we started out, and a beacon of hope for start-ups.”

Baseline’s philosophy centres around speed and adaptability as critical elements for success. The company created a TypeScript cloud-native framework, akin to Ruby on Rails but without Ruby, leveraging the expertise gained from building and launching over 50 applications.

The Baseline early access program is a unique opportunity for early-stage start-ups building web apps. With a limited 50 spots available, the program offers a Baseline license and hypercare support to help start-ups get up and running.

Ideal participants should be in the early stages of development, armed with designs and a clear MVP, and open to or already using Amazon Web Services (AWS).

As Baseline actively invites participants facing common pain points in their start-up journey, the focus is on addressing challenges such as complex infrastructure setup, lack of serverless expertise, scalability concerns, security challenges and development tooling overhead.

Baseline’s roots trace back to Devika, an emerging technology services company with a remarkable track record of building and launching a new digital product every six weeks.

Recognised by Deloitte in its Technology Fast 500 rankings and featured as one of Westpac’s ‘200 Businesses of Tomorrow,’ Devika has paved the way for Baseline’s emergence.

Baseline first started as the internal framework developed and refined by Devika to be able to quickly scale digital products – an approach still actively employed today.

“With Baseline, start-ups can take advantage of cutting-edge technology without the complexity and cost typically associated with it,” Kencevski said.

“We’re excited to empower start-ups to scale their businesses and innovate faster than ever before.”

 

This article was developed in collaboration with Baseline, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.

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