This may be the year of cosmetics.

Forbes has released its annual ranking of America’s richest self-made women, and there are seven new-comers to the list, four of whom have built all or part of their fortunes in the beauty business.

Forbes says these “Instagram-savvy makeup moguls,” and specifically almost-billionaire Kylie Jenner, have ushered in a “new model of extreme fame leverage” that is “radically reshaping business, culture, and politics”.

The list measures the wealth of the top 60 richest women in the United States who built their fortunes without the help of an inheritance.

Together they’re worth $US71 billion – $US9.5 billion more than the combined wealth of the 2017 list. A record 24 women are billionaires on this year’s list.

To determine the ranking, Forbes took into account stakes in public and private companies, real estate holdings, and other assets including art, jewellery, cars, and planes. All net worth estimates are current as of June 22, 2018.

Taylor Swift rounds out the list this year at No. 60, with an estimated net worth of $US320 million. That’s $US60 million more than the minimum net worth required to make the list in 2017.

Scroll through to meet the seven entrepreneurs who joined Forbes’ list of America’s richest self-made women for the first time in 2018, see how they made their fortunes, and learn how much they’re worth today.

Anastasia Soare: $US1 billion

Rank: 21

Source of wealth: Cosmetics, Anastasia Beverly Hills

Age: 60

Residence: Beverly Hills, California

Kylie Jenner: $US900 million

Rank: 27

Source of wealth: Cosmetics, Kylie Cosmetics

Age: 20

Residence: Hidden Hills, California

Huda Kattan: $US550 million

Rank: 37

Source of wealth: Cosmetics, Huda Beauty

Age: 34

Residence: Dubai

Theresia Gouw: $US500 million

Aspect Ventures

Rank: 40

Source of wealth: Venture Capital, Aspect Ventures

Age: 46

Residence: Palo Alto, California

Anne Wojcicki: $US440 million

Rank: 44

Source of wealth: DNA testing, 23andMe

Age: 44

Residence: Los Altos, California

Kim Kardashian West: $US350 million

Rank: 54

Source of wealth: Reality TV, mobile gaming, cosmetics, KKW Beauty

Age: 37

Residence: Hidden Hills, California

Therese Tucker: $US380 million


Rank: 51

Source of wealth: Enterprise software, BlackLine

Age: 56

Residence: Los Angeles, California