‘Winners in business will be AI first’: How Decidr plans to help redefine the way we work
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Tech
Special Report: Live Verdure’s Decidr is exploring how AI could change the way businesses work and help them focus on bigger goals.
Artificial intelligence’s role in shaping the workplace has become a widely discussed topic – one that only appears to be growing in relevance and importance.
But the question still remains – how can it actually transform the way we work?
Paul Chan, founder of Decidr – a subsidiary of ASX-listed Live Verdure (ASX:LV1) – is taking a fresh approach with an AI-first platform that aims to fundamentally reshape the way businesses are organised.
Decidr’s mission, he says, is rooted in a simple yet powerful idea: the future of organisations will be built around AI first, not people first.
Chan explains that until now, businesses have been built around people: “You start with an organisation chart, and you fill it with people who bring in their skills and intelligence to execute the goals of the business.”
However, this traditional model is increasingly being challenged by AI.
“Imagine designing a new organisation and starting with AI.
“Instead of hiring a team to handle processes like accounting, marketing and sales, you build a business where AI handles these functions from the outset.”
This shift, he said, could radically redefine the way we think about work.
Instead of recruiting a team for these tasks, businesses could “buy” an AI-powered operating system that automates key functions.
In this model, the role of humans is not to manage tasks, but to define goals and provide strategic direction for the AI.
“This is not something in the distant future. This is the future in the next, kind of 12 to 18 months,” said Chan.
Chan sees this as a natural progression. Today, businesses already rely heavily on software tools for various operations.
“Whether it’s software for accounting (like Xero), customer relationship management (like HubSpot), or project management (like Asana), companies typically rely on a range of SaaS tools to get the job done.”
However, these tools are often siloed, meaning the data they generate isn’t integrated, requiring employees to spend time inputting and managing information across multiple platforms.
“If you didn’t have people to enter data, nothing would happen,” Chan noted.
The future Chan envisions is one where businesses no longer need people to manage these disparate systems.
Instead, AI will handle everything from invoicing to customer engagement, learning the specific needs and context of each business.
“Imagine buying a car. You don’t need to know how to build the engine or design the transmission; you just get in and drive,” he said.
“That’s the kind of simplicity Decidr is aiming for – you’ll be able to buy an AI-driven operating system for your business, plug it in, and it will take care of everything from invoicing to customer support.”
This vision is already taking shape with Decidr’s technology. The key distinction, however, is that businesses will likely move away from relying on standalone apps, as they do today.
Instead, Decidr’s plan is for its AI to be seamlessly integrated into a unified operating system that manages tasks across multiple business functions.
At the centre of Decidr’s platform are its “AI apps” – bespoke tools powered by AI, designed to meet the specific needs and goals of each business.
The company recently unveiled five apps designed to address a specific area of business, from customer service to finance, procurement, and HR.
Chan likens this platform to iOS or Android, where the core operating system remains consistent, but the apps are tailored to meet specific user needs.
“What makes one app stand out from another isn’t the app itself; it’s the customer experience. Decidr helps businesses reverse-engineer exactly what customers expect from their products.”
For example, Decidr’s AI app designed to handle accounting will automatically gather data, generate invoices, and make decisions based on the business context, all without the need for manual input.
But Chan is quick to emphasise that humans are far from obsolete.
“Humans will always play a crucial role in defining the goals and vision of the business,” he said.
“AI is there to do the heavy lifting, but the human element is still needed to provide context, direction, and creativity.”
Rather than replacing humans, Decidr’s approach is about augmenting human intelligence with AI.
“The difference is that AI doesn’t need sleep. It doesn’t need breaks. It can handle thousands of processes simultaneously, whereas humans can only manage a few tasks at once.”
In this future, companies will be able to scale exponentially without the need to hire large teams.
This will be especially transformative for small businesses and startups, which often face resource constraints.
Also read: How Live Verdure’s Decidr plans to boost small businesses with AI
Decidr has already forged strategic partnerships with established players in the HR and education sectors, such as CareerOne, Elmo, and The Growth Faculty.
“We’re not reinventing the wheel,” Chan said.
“We’re partnering with the best-in-class software providers to integrate their solutions into our AI operating system.”
Looking ahead, Chan believes that companies built around AI will be the ones that thrive.
“Just like Amazon was an internet-first company, the winners in business will be AI-first. And in the same way that the internet revolutionised business in the late ’90s and early 2000s, AI is poised to do the same today.”
Looking ahead to 2025, Chan is confident that Decidr will be at the forefront of AI-first business solutions.
“What we’re building is not just about saving costs – it’s about completely rethinking business processes and delivering incredible customer-driven results,” he emphasised.
“The future of business is AI-powered, and Decidr will be there, helping businesses make that leap.”
This article was developed in collaboration with Live Verdure, a Stockhead advertiser at the time of publishing.
This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.