• Hiremii to launch innovative ‘Sourcd’ AI product in the coming weeks
  • The tool allows recruiters to generate personalised outreach emails at scale
  • Employment placement and recruitment services industry hit $4.9 billion in 2022


Cloud-based recruitment software company, Hiremii Group (ASX:HMI) is approaching the launch of its game-changing Artificial Intelligence (AI) copilot product Sourcd – which streamlines the way recruiters reach out to and engage with potential candidates.

Generic outreach emails often yield poor response rates, while manually crafting personalised emails for each role can be time-consuming and logistically challenging. 

That’s where Sourcd comes in. The product enables the instant generation of personalised outreach emails at scale, addressing a significant challenge in the recruitment industry: the balance between personalised communication and the efficiency demanded by managing multiple roles. 

“We’re excited to launch ‘Sourcd’ at a pivotal time for both Hiremii and industry’s rapid adoption of generative AI,” HMI CEO Andrew Hornby said.

“The development phase is scheduled for completion in the next few weeks creating a solution that bridges the gap between personalised communication and streamlined scalability. 

“With ‘Sourcd’ as their AI co-pilot, recruiters can expect heightened efficiency, improved response rates, leading to more candidates and an opportunity to cross sell other Hiremii technology features, enabling the benefits of automation to hit the bottom line.” 


Targeting $4.9bn recruitment market

The company says Sourcd is a game-changer which will shape the future of candidate outreach and engagement.

And the target market is certainly impressive, with the employment placement and recruitment services industry reaching a value of $4.9 billion in 2022 at an impressive growth rate of 7.3%. 

As demand for recruitment services grows, recruiters are under increasing pressure, and automation has a great deal of potential to save valuable time, 

Sourcd’s’ functionality lies in its ability to compare a candidate’s experience and skills against job descriptions, highlighting precisely how they align with the requirements. 

This ensures that every outreach email is tailored to the candidate’s profile and the specific role they are being considered for, automating the personalisation process, ensuring that each interaction stands out in the current competitive market. 


Adopting AI into workflows

HMI notes that more and more organisations are adopting AI into their everyday workflows, pointing to Microsoft’s Co-Pilot as an example of the potential of AI-powered solutions to achieve successful outcomes. 

“This product has demonstrated the benefits of technology augmenting human capability, resulting in a more efficient and effective user experience,” the company said.

“Sourcd, inspired by such achievements, is being developed with recruiters in mind, serving as a contextual layer between recruiters and AI. 

“This aims to deliver outcomes with minimal user input, fostering closer engagement with candidates.” 

The beta version of the product is set to be rolled out to a selected users by the end of September, allowing for fine-tuning and feedback. 

Following that HMI will quickly move to full commercial launch. 


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