Tech: Essendon becomes the first AFL club to try Linius’ “hyper-personalised” video
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Taking a look at the services Linius Technologies (ASX:LNU) claims it can offer sports clubs, it’s a wonder this hasn’t happened sooner: Essendon Football Club has signed a contract to try the company’s hyper-personalised video technology.
Linius has developed the ‘Sports Club Solution’, a solution aimed at, well, sports clubs. The platform’s focus is on delivering “operational and commercial benefits” for a sporting organisation’s media content arm.
Linius’ tech allows for the transformation of static, ordinary video footage into dynamic, searchable, “hyper-personalised” video content, using its proprietary Video Virtualisation Engine.
The company says the sports club version of this technology can offer enhanced player development, drive membership and fan engagement, media editing tools, AI-powered archives and more interesting press releases.
“We can offer the ability to search and assemble a video of any player, across any video assets, from training and scouting on the fly. We give members the ability to personalise their own video content, provide new marketing and revenue opportunities not previously available and reduce the cost and time associated with traditional video editing,” the company said. Essendon is the first elite sports club to trial the technology.
Commercial terms of the deal wasn’t disclosed, although Linius said it expects to start recognising revenue in the December quarter.
“The agreement is a rolling SaaS licence with pricing set at Linius’ standard pricing,” the company said. “Revenue will be dependent on the take-up of the service.”
Linius has also appointed digital content company Swanbay to market and distribute the sports club solution in Europe.
“These partnerships commercially validate the technology and enable us to roll it out globally with partners such as Swanbay. We are thrilled to be working alongside Essendon Football Club and equally as thrilled that Swanbay has made the investment to roll it out through Europe,” CEO Chris Richardson says.
Shares in Linius rose 9 per cent to 3.7c.
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