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Melbourne-based Linius Technologies has just released a publicly available platform that makes video searchable.

Linius (ASX:LNU) invented and patented a technology called Video Virtualization Engine (VVE), which makes the data inside an ordinary video searchable.

In theory, if a Die Hard movie was converted using the technology, a viewer could search for all the times Bruce Willis yells “Yippee ki-yay, mother$#%er!”.

The technology has a variety of applications such as embedding personalised ads, searching and monitoring security footage and preventing piracy by locking a streaming movie to a viewer.

Google has a similar technology called Cloud Video Intelligence while Microsoft has a service called Video Indexer.

From today, Linius’s tech is available worldwide through a new program called Linius Video Services (LVS), a “Software as a Service” (or SaaS) platform.

Linius shares initially rose 12 per cent to an intraday high of 7.2c on the news.

Linius shares (ASX:LNU) over the past year.

The self-service platform – which can be found at lvs.linius.com – delivers tools and support to independently harness the power of video virtualization, without any involvement of Linius resources.

It’s an important step in the commercialisation of VVE, which the company was struggling with back in February. At the time, Linius was still perfecting a commercialisation strategy for its VVE.

“The commercial launch of LVS is a critical step towards achieving our goal of scaling rapidly and making the world’s video accessible as data,” said Linius chief, Chris Richardson.

“Organisations and individuals across all video-rich market sectors can now instantly access our video virtualization technology and unleash the value of their video assets.”

Each LVS account will be charged monthly via credit card in USD at specified rates, based on the number of video assets virtualised and API calls made.

However, revenue to be earned will of course depend on the take-up of the service.

In its annual report, Linius delivered shareholders a $10.7 million loss, 153 per cent worse than the previous financial year, though revenue more than doubled to $91,142.