Are things getting frothy in crypto again? Is the metaverse narrative hotting up once more? The suffix “verse” certainly seems to be getting a workout lately. NBA star Stephen “Steph” Curry is the latest to grab that ball.

The Golden State Warriors legend reportedly filed a trademark for the “Curryverse” on October 26, according to various news sources and an official application in the US.

Presumably the megastar point guard saw the neon writing on the metaversal wall and figured it was a good idea nab the title before every tandoori restaurant from Melbourne to Mumbai thinks to do the same.

If the application gets the nod, it will grant the four-time NBA champ exclusive rights for “entertainment services, namely, personal and virtual and metaversal appearances”.

Curry’s broad plans with this also appear to include “online gaming services in the nature of virtual worlds” and the creation and sale of NFTs.

Curry is actually no stranger to non-fungible tokens, having bought a Bored Ape Yacht Club NFT in August last year.

In fact, he’s got plenty of other NFTs in his collection, too, not to mention his own branded release of NFTs called “Genesis Curry Flow” – in partnership with Under Armour.

Those ones have so far pulled in more than 2,200 ETH of sales volume (more than US$3.5 million), according to the NFT marketplace OpenSea.

It’s fair to say, the guy’s into NFTs. And crypto – Curry, along with other prominent American sports stars including NFL stars Tom Brady and Aaron Jones, has also been an ambassador for the crypto exchange FTX since late 2021.

Other notable crypto and/or metaverse/NFT trademark moves in recent times include some stupendously big brands, such as Google, Microsoft, Meta, Epic Games, Warner BrothersWalmart, Roblox, Nvidia, McDonald’s, the New York Stock Exchange and, just a few days ago, payments giant Visa, as noted by US trademarks legal eagle Mike Kondoudis.