Guess this was inevitable. McDonald’s, which in crypto circles has become a meme related to market downturns, looks to be entering the metaverse. Or is it the McMetaverse?

The ubiquitous American fast-food chain has registered for 10 new trademarks that suggest it has a range of different plans to spread the golden arches through the nebulous digital realm (or realms, depending on how you classify the metaverse).

Josh Gerben, a US trademark attorney and founder of Gerben Intellectual Property, highlighted in a tweet this week that McDonald’s has submitted trademark applications indicating plans to offer a “virtual restaurant featuring actual and virtual goods”. And it sounds like that virtual restaurant would also incorporate home delivery.

“You are hanging out in the metaverse and get hungry. You don’t have to put down your headset. You walk into a McDonald’s and place an order. It arrives at your door a little while later,” wrote Gerben.

So then, grinding all day on P2E games in the metaverse, with cheeseburger and fries sustenance breaks… er, cool…

Gerben also tweeted descriptions of the trademarks and, based on those, Macca’s will be also aiming to provide “downloadable multimedia files” for artwork, audio and video files, and NFTs (non-fungible tokens).

Additionally, the restaurant chain included its McCafe brand in the metaverse trademark application and appears to be also aiming to provide “online actual and virtual concerts and other virtual events.”

Gerben told Forbes midweek, “I think you’re going to see every brand that you can think of make these filings within the next 12 months,” adding:

“I don’t think anyone wants to be the next Blockbuster and just completely ignore a new technology that’s coming.”

According to more of the trademark lawyer’s tweets, the large American bakery chain Panera Bread has also recently submitted a similar trademark application for a virtual restaurant and cafe chain it’s calling the “Paneraverse”.

Meanwhile…

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