RooLife Group is a cross-border platform that matches Chinese consumer demand with international brands and products.

RLG provides fully integrated digital marketing and customer acquisition services, focusing on driving online sales of products and services for its clients.

The company identifies trends in Chinese consumer demand, secures distribution rights for international products that fit consumers’ needs and provides the technology and sales infrastructure necessary for brands to sell at scale in China.

Powered by the company’s proprietary hyper-personalisation and profiling Artificial Intelligence System, RLG provides personalised, real-time, targeted marketing.

With a key focus on driving sales in Australia and China the Company’s online eCommerce marketplaces assist businesses to sell directly to Chinese consumers and accept payment via the WeChat and Alipay mobile payments platforms.

RLG has secured a broad range of international clients from Australia, New Zealand, USA, Europe, United Kingdom and South America.


  • Grant Pestell, Non-Executive Chairman

    Grant is a founding director of Murcia Pestell Hillard and has 20 years’ experience in commercial litigation and corporate and commercial law.

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  • Tim Allison, Non-Executive

    Tim has a successful track record in commercialisation and scaling across a range of technology businesses, from traditional retail and distribution to cutting-edge consumer technology in the online and mobile sectors.

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  • Bryan Carr, Chief Executive Officer

    Bryan is an experienced ASX public company Chief Executive Officer with extensive operating experience in Australia and China.

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