• Roolife Group achieves strong China sales for Aussie premium wool bedding company Minijumbuk
  • Roolife Group appointed as an official supplier to e-commerce operator VIP.com
  • China International Import Expo (CIIE) shows opportunity and demand for Australian products


Special Report: Roolife Group has that warm and cosy feeling after announcing it continues to drive strong sales for Australian premium wool bedding company Minijumbuk in China and has been appointed as an official supplier to VIP.com.

Roolife Group (ASX:RLG)  is marketing and selling Minijumbuk Australian premium wool bedding products including quilts, mattress toppers and pillows in China, achieving sales and sales orders of ~$700k to be recognised in Q2 FY24.

RLG – a cross-border platform matching Chinese consumers with international brands and products – is responsible for social media, brand marketing and online sales for Minijumbuk with successful 11.11 shopping campaigns completed and preparations for 12.12 sales promotions underway.

RLG CEO Bryan Carr says RLG is proud to be assisting such a high quality and well-known brand as Minijumbuk sell its products into China.

“The sales orders received and feedback from the platforms for the Minijumbuk range is really encouraging and we look forward to introducing this fantastic Australian product to more Chinese consumers and families,” he says.


Expanding online shopping platforms

RLG has been working on expanding the range of online shopping platforms through which it markets and sells products in its portfolio, including at last week’s China International

Import Expo (CIIE), one of the largest trade shows in the world.

RLG was one of more than 250 Australian companies attending the CIIE, which is a major annual initiative of the Chinese Government to open the China market to the world, with companies from more than 100 countries attending.

RLG has now become an official supplier to VIP.com and says it has achieved strong sales on the platform, along with the Little Red Book and WeChat platforms for Minijumbuk.

The NYSE-listed Vip.com is an e-commerce platform, which pioneered the flash sales model of “selective brand, deep discount, limited offering”, and covers a wide product category from clothes, shoes and bags, cosmetics, child products, home goods to food.

In Q2 2023, Vip.com reached net revenue of 27.9 billion RMB, with 213.8 million total orders and2.35 million average daily orders and had 45.7 million active users.

“Meeting with sales channels and platforms such as VIP.com and others at CIIE, including participating in a range of signing events re-affirms the opportunity for brands to service consumer demand in China and particularly for Australian brands on the back of the renewed and open trade engagement between Australia and China,” Carr says.

In further good news for RLG at the CIIE its subsidiary RLG Marketplace Pty Ltd signed a memorandum of understanding (MOU) with Shanghai No.1 Pharmaceuticals company.

Under the MOU, RLG will provide the pharmacy several brands and products that it has the rights to market and distribute in China including Remedy Drinks, Fiji Kava, Hydralyte and RLG’s VORA health range.


This article was developed in collaboration with Roolife Group, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.