Decidr to enter US market after acquisition of AI play Sugarwork

• Decidr to enter US market through acquisition of New York-based enterprise AI company Sugarwork Inc
• The scrip-for-scrip deal was made through Decidr’s newly established US subsidiary Decidr US Inc
• Sugarwork helps organisations identify where to focus their AI efforts by capturing operational and workflow knowledge

Special Report: Decidr AI Industries will enter the US market after signing a binding agreement to acquire New York-based AI knowledge transfer and enterprise collaboration platform Sugarwork Inc.

The scrip-for-scrip deal was executed through Decidr AI Industries’ (ASX: DAI) newly established US subsidiary Decidr US Inc and is expected to complete in Q2 FY26.

This acquisition marks a major step in DAI’s global expansion strategy and its official entry into the world’s largest and fastest-growing market for enterprise AI adoption.

Founded in 2022 in the US, Sugarwork helps organisations identify where to focus their AI efforts by capturing operational and workflow knowledge from employees through structured interviews and generating detailed process documentation.

Sugarwork’s platform enables enterprises to retain institutional knowledge, ensure operational continuity and accelerate AI adoption by identifying high impact areas for automation.

Its clients include Supergoop, Appen, L-Cubed and a range of enterprises across finance, healthcare and industrial services.

The platform solves a core digital transformation issue by helping organisations capture and transfer vital operational knowledge before automation.

Marriage of knowledge capture and AI execution

Through the integration, DAI’s engineering resources are set to enable Sugarwork to accelerate product development and scale distribution.

DAI said the Sugarwork platform perfectly complemented its DecidrOS platform by introducing an enterprise-grade knowledge intelligence layer that strengthened its horizontal AI ecosystem.

Sugarwork is also expected to accelerate Decidr’s embedded partnership strategy by identifying new workflow monetisation opportunities within partners’ software and surfacing current partner workflows for faster development cycles.

Sugarwork’s established US customer base across financial services, industrials, professional services and healthcare provides immediate commercial traction and positions the company to expand its global pipeline through cross-selling and integration opportunities.

The acquisition strategically aligns with DAI’s goal of creating a fully integrated Agentic AI value chain, combining discovery, documentation and execution of workflows into a single platform.

Together, Sugarwork and DAI give organisations a seamless pathway from identifying opportunities to deploying autonomous solutions at scale. This includes:

• Diagnosis to execution – Sugarwork pinpoints and documents where AI can deliver measurable value, while DAI’s DecidrOS automates those workflows across connected systems and data.
• Bridging the implementation gap – Many organisations struggle to identify where AI can boost performance. Sugarwork’s process intelligence, combined with DAI’s automation layer, bridges that gap, accelerating time-to-value and improving adoption.
• Faster product innovation – DAI’s engineering investment will help Sugarwork scale its platform and features more quickly, while DAI gains structured workflow intelligence that strengthens orchestration and agentic app performance.
• Global expansion – The merger broadens both companies’ geographic reach — Sugarwork brings an established US presence and enterprise relationships, while DAI opens access to the Asia-Pacific market for Sugarwork’s technology.

Together, the two platforms create an end-to-end agentic AI capability — from capturing tacit knowledge to autonomously executing complex workflows — removing the traditional disconnect between process documentation and automation tools.

DAI said for its shareholders, the acquisition enhanced the company’s commercial and technical foundations through multi-region deployments and enterprise-grade solutions, while cementing its position as a leader in horizontal Agentic AI enablement.

‘Transformational step’ for Decidr

Sugarwork co-founder and CEO Vanessa Liu said the company was excited to join forces with DAI.

“This partnership connects Sugarwork’s ability to uncover and document business insights with Decidr’s agentic execution layer,” she said.

“Our shared goal is to redefine how organisations capture knowledge and convert it into action.”

DAI executive chairman David Brudenell said acquiring Sugarwork marked a “transformational step in the company’s growth and global reach”.

“Their expertise in capturing organisational knowledge complements Decidr’s strength in orchestrating intelligent workflows,” he said.

“Together, we can help enterprises move seamlessly from identifying opportunities to automating them — a critical bridge in realising the Agentic Web.”

This article was developed in collaboration with Decidr, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.