The company projects Claw Stars will be more popular than its Masketeers title, which generated $1m of revenue in just two months.

Listed game developer iCandy Interactive (ASX:ICI) is poised for another round of strong revenue growth, amid surging interest for its new Claw Stars game title.

The company announced this morning that pre-orders for the game on the Apple App Store and Google Play have now passed the 1-million mark, ahead of its June 30 launch.

The numbers show that momentum in pre-orders has remained strong since ICI cleared the 500,000 mark in mid-May.

And importantly, it indicates that iCandy is on track to repeat or even exceed the major revenue boost it collected from the rollout of its popular Masketeers: Idle has Fallen title last year.

 

Revenue opportunity

In line with the strong demand for Claw Stars, iCandy has also accelerated development plans to make additional features available when the game goes live.

Players will be given the option to play across 25 different planets (up from nine). iCandy developers have also installed a referral system where players will be issued in-game rewards for referring friends to download Claw Stars online.

The company is also pursuing a unique monetisation staregy for Claw Stars by giving players the option to access premium features within the game for a monthly subscription fee.

It adds up to an exciting revenue opportunity for iCandy, as the company leverages the IP advantage its gained from previous successful titles such as Masketeers to drive further growth.

Following its 2020 launch, Masketeers generated over $1m of revenue for ICI in just its first two months and investors responded accordingly, as iCandy shares surged by around 400% heading into the end of last year.

Like other games in the iCandy product suite, Claw Stars is free to download and generates revenue from in-app purchases and in-game advertising.

In that context, exact revenue projections are difficult to estimate but based on the success of its other titles, the iCandy executive team is confident of strong returns in the September quarter.

“Comparing the Claw Stars pre-orders sign-up rate, the Company see it as better performance than Masketeers,” iCandy said.

This article was developed in collaboration with iCandy Interactive, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.

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