It’s too early to pick your fantasy footy team — so what about a little sports-themed stock-picking in the interim?

Here are ten sport-related stocks to have a punt on in between the cricket and footy seasons.

As the likes of Darius Boyd and Anthony Milford get warmed up in the NRL pre-season, so too are the directors of the Brisbane Broncos (ASX:BBL), the chairman of which, Karl Morris, will begin his rookie season in the top job.

The club, largely untouched by the scandals that have plagued the rest of the NRL, had a great year in 2017, finishing third on the ladder and climbing 50 per cent in value. The shares were trading at 51c at close on Friday.

eSports more your thing?

eSports Mogul (ASX:ESH) made gains this month after announcing its integration with the world’s biggest Esport game, League of Legends.

The stock was trading at 1.5c on Friday, up from 1.3c at the start of the month.

Fellow e-sportsman HT&E (ASX:HT1) – formerly known as APN News and Media – has plans to launch a national competitive gaming league with founding teams from most of the major cities.

According to Newzoo research, the global audience for eSports is set to surpass 385 million this year with the total market expected to grow to $US1.5 billion ($1.9 billion) by 2020.

For the die-hard fans who really want to get up close and personal with their favourite sports stars we have SportsHero (ASX:SHO) and ASX-aspirant 20FOUR, backed by Chapmans (ASX:CHP).

SportsHero last week announced the introduction of cycling to its cricket-heavy offering, led by mass participation sports expert Chris Robb.

The news did little to excite punters though — the shares closed steady at 19c.

Meanwhile, Chapmans is spruiking 20FOUR, led by former Foxtel exec Ben Buckley.

The junior media play is looking to raise $1.2 million in a pre-ASX round to launch an app to give you insights into your favourite sports stars and hopes to list via a reverse takeover next quarter.

Singer David Lee Roth once said: “It’s not whether you win or lose, it’s how good you looked.”

If you’re more the type to have all the gear and no idea – then Chinese soccer boot maker XPD Soccer Gear Group (ASX:XPD) may be worth a look.

Then again… The company’s majority shareholder wrote down its investment in the company to zero at the end of last year. While it resolved to start the year afresh under a new moniker EWG Holding Group — that too failed at a shareholder vote.

XPD’s directors told the market the name change provided better association with the company’s strategic focus on developing e-commerce and online distribution:

“The proposed E translates to Easy, W translates to Online and G translates to Shopping.”

As it stands, the stock has not traded since 2017 and it could be facing legal action from the aforementioned investor, Mejority Capital (ASX:MJC).

Sports analytics platform Catapult (ASX:CAT) signed a deal to give cricket spectators even more data from cricketers on the pitch over the T20 and One Day International matches.

As the summer of cricket continued their share price climbed as high as $1.98 and closed at $1.94 on Friday.

Pacific Star Network (ASX:PNW) announced a merger with Crocmedia in early January – to create a leading sports content and entertainment business.

The two say combine they will have a compelling radio broadcst footprint and are raising $10 million to pay off previous debt.

Shares in the company closed marginally up on Friday at 40c.

At the end of the day if you just want to have a beer and put some money on the dogs then  TopBetta (ASX:TBH) may be your best bet.

The sports betting platform hit a slump in last week’s trade to close down 6.58 per cent on Friday despite the company recording 95 per cent growth in revenues over the Spring Racing Carnival period.


This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.