Hiring, property and content creation are ripe for AI disruption, as this small-cap paves the way

• Industries are drowning in outdated systems
• Recruitment, property, and contents are ripe for disruption
• Decidr’s tech is powering the tools behind the scenes 

The world’s not short on data, but it’s drowning in decisions.

Everywhere you look, industries are groaning under the weight of outdated platforms and way too many manual steps.

Whether it’s hiring, real estate, or content creation, some things are still weirdly stuck in the early 2000s.

And while AI’s been the buzzword for a while now, we’re only just starting to see what it can actually do when it’s in the right hands.

Big players like OpenAI, Adobe, and LinkedIn are already racing ahead. LinkedIn’s new AI-powered recruiter tools are changing how headhunters sniff out top talent.

Adobe’s AI suite is taking the grunt work out of creative production and OpenAI’s latest AI agents are edging us toward a future where tasks just… get done.

“What agents are promising us is this future where they can complete work that was previously impossible to be done with automation,” said Daniel Vassilev at Relevance AI.

But as these giants aim for scale, there’s this parallel shift happening at the grassroots, where smaller, more nimble players are building AI that’s not just impressive, but deeply practical.

Tools that don’t just sound smart, but make daily life easier. And that’s perhaps where the story of Decidr Ai Industries (ASX:DAI) begins.

Recruitment needs disruption

Let’s start with hiring.

Not long ago, if you wanted to find the perfect new hire, you’d be met with the same clunky, bloated job boards, and a whole lot of guessing.

Recruiters have been aching for smarter tech, and employers want candidates who actually fit the role.

On the other side of the woods, jobseekers are sick of sending resumes into a void.

Enter CareerOne, which is rolling out a clever new tool called ApplyPass, an AI-driven matchmaker that connects the right candidates with the right jobs.

What’s interesting here is ApplyPass doesn’t just scrape keywords off your CV and toss you a job alert. It reads between the lines, and understands your background like a human recruiter might.

And it’s already proving itself, boosting CareerOne’s candidate engagement eightfold and matching employers 65% better than before.

CareerOne has also rolled out a fully automated job hunting assistant called Banjo, an AI tool that hunts for opportunities in real time.

And it’s not only useful for job seekers. Hiring managers, especially those strapped for time or budget, are finding this new AI layer makes the whole recruitment gig way more manageable.

Instead of endlessly trawling through applications, they get curated talent pools.

Now, if you peel back the hood on ApplyPass and Banjo, there’s a certain ASX tech player quietly powering that engine: Decidr.

The company is not exactly a household name (yet), but its AI tech is making serious inroads; not just in recruitment, but in places you wouldn’t expect.

Like property – one of those spaces that’s been waiting for a digital glow-up for years.

Proptech, the next AI frontier?

Until now, property managers often get buried under a mountain of PDFs.

You’ve got strata managers juggling scattered building records, owners trying to decode cryptic reports, and compliance data that might as well be in another language.

But a local outfit called Cohabit reckons that’s fixable, and it has teamed up with Decidr to do just that.

Their goal is to transform that spaghetti mess of data into simple, visual, AI-generated building reports that actually make sense to real people. Not just the engineers.

There’s something oddly satisfying about the idea of your apartment block having a “health score” that’s easy to read. It’s like your building finally got a Fitbit.

All that complex compliance stuff can now be tracked and understood in seconds, not weeks. If you’ve ever tried getting a strata report before buying a unit, you know how big that is.

Cohabit’s platform already digitises strata records and building data, but with Decidr’s AI platform, it now spits out plain-English insights and automated reports that make sense at a glance.

That means fewer meetings, less paperwork and better decisions made faster.

Content creators embrace AI

Then there’s another space where Decidr’s technology is making an impact: content creation.

You might’ve heard of BeeRoll, a New York-based crew that links brands with everyday creators to make authentic, scroll-stopping videos.

BeeRoll is now working with Decidr to supercharge that process with AI, not just for faster edits, but for smarter creator matching and better campaign outcomes.

With thousands of creators on its books and clients like Netflix, Lyft, and TripAdvisor in the mix, BeeRoll needed tech that could keep up with that pace.

Decidr’s AI apparently does just that, matching the right voice to the right campaign, and even nudging creators toward concepts that are more likely to resonate.

The end result is content that feels genuine, performs better, and costs less time to produce.

‘Agentic Web’ revolution

What’s smart about Decidr’s approach is it’s not trying to reinvent the wheel in every industry.

Instead, the company is quietly embedding itself into businesses that already have the reach – like CareerOne, Elmo, Cohabit, and BeeRoll – and giving them the tools to get smarter and more human all at once.

Decidr calls it the Agentic Web, an idea that AI should work more like a teammate than a tool.

Not just answering questions, but acting on your behalf. Making decisions for you, or at least teeing them up so you don’t waste time in the weeds.

“These partnerships demonstrate the adaptability of our platform to solve real-world challenges across various industries,” said Decidr’s executive chairman, David Brudenell.

“By expanding into the content creation and property sectors, we are positioning Decidr at the forefront of the Agentic Web evolution.”

ASX companies integrating AI in their businesses

One such company is Xero (ASX:XRO), which has been using AI to enhance its accounting and payroll services. Xero’s AI-driven tools aim to streamline processes for small businesses, helping them automate financial tasks.

Another example is Appen (ASX:APX), which focuses on AI training data, making sure that machine learning algorithms are powered by high-quality data. While Appen works more in the AI data training space, its solutions are still critical to the success of AI-powered tools across different industries.

And then there’s fintech lender MONEYME (ASX:MME), which has developed its own proprietary technology platform called Horizon, which uses advanced algorithms to deliver fast approvals in as little as 60 minutes, with funds transferred the same day.

Also read: AI is speeding up loan approvals, and ASX fintechs like MoneyMe are ahead of the game

Another ASX company worth mentioning is AFT Pharmaceuticals (ASX:AFP). While not strictly focused on AI tech, AFT has been integrating AI into its pharmaceutical distribution processes, improving efficiencies and using data-driven insights to optimise operations.

At Stockhead we tell it like it is. While Decidr AI Industries and MoneyMe are Stockhead advertisers, they did not sponsor this article.

This story does not constitute financial product advice. You should consider obtaining independent advice before making any financial decision.