Corporate: ServTech’s Virtual Reality will be taken for a ride by Volvo
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Volvo liked an interactive VR experience from ServTech (ASX: SVT) so much, it’s going to to implement it.
The Italian subsidiaries of these companies signed a one-year agreement where ServTech will help Volvo roll out VR technology in its vehicles and sales operations. It came after the pair collaborated as part of a world-wide presentation for the E.V.A. initiative which aims to raise awareness about women’s safety in automobiles.
Now Volvo will roll out ServTech’s technology across its operations.
New cars are usually only made once the consumer buys them and VR will help customers visualise their new car and ensure it is made how they want it. This is more cost-effective and likely to be relevant to the final product for customers than test models or even 2D visualisation.
In addition to customising the colour of the cars and interior design, the VR trip will showcase the car’s security systems and the engine.
It’s also anticipated the technology will be used in training manufacturing staff. While this morning’s announcement was light on agreed details, ServTech noted its solution could help employees learn the ropes in a environment where mistakes will not be harmful.
As well as this, Volvo will use ServTech’s technology to visualise safety equipment. It will be installed in Volvo’s Milan studios this month.
One problem in safety visualisations is that crash test dummies are almost exclusively male – and hence women are at a higher risk of injury than men in automotive crashes. This was what the E.V.A. campaign aimed to raise awareness of, and Volvo and ServTech hope the VR tech can help solve the problem.
Volvo’s Italian sales & marketing director Chiara Angeli said ServTech had earned the deal.
“Vection was able to produce a compelling experience for Volvo Car Italia for the E.V.A. initiative,” Angeli said. “We look forward to seeing what can be done to incorporate the technology into other Volvo Car Italia business verticals.”
ServTech’s managing director Gianmarco Biagi hinted more deals were to come, noting it was still negotiating with other companies.
He said the Volvo deal, “forms part of the company’s broader global partnership strategy aimed at positioning Vection as the leading VR software provider for Tier 1 companies.”
“Furthermore, this close collaboration with Volvo cements Vection’s positioning in the automotive industry, supporting Volvo in its growth & development strategy.”
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