At-home aged care tech company InteliCare has launched its first major market entry consumer campaign.

Perth-based InteliCare Holdings (ASX:ICR) has launched its very first fully integrated consumer campaign targeting Australians on the west coast.

The campaign encourages families of elderly Australians to ‘worry less and care more’, utilising a range of media from TV, social, digital, radio, outdoor and more.

Since InteliCare’s listing on the ASX in May last year, the company has grown significantly in Western Australia and has also since expanded nationally. The campaign is part of InteliCare’s market strategy to scale consumer reach in Western Australia alongside business-to-business growth.

InteliCare’s chief executive Jason Waller also said planning for a national campaign is underway following a successful WA launch.

“Our main goal has always been to provide seniors and their families with a holistic solution that connects, detects and prevents, and this campaign demonstrates exactly that,” he said.

“Following a successful campaign launch we are also planning to execute something nationally, should our first campaign be well-received by the residents of WA.”

“Creating greater consumer awareness comes at an opportune time for us as it not only accelerates our consumer growth, but has the halo effect of reaching clients of our B2B customers.”

Boutique Perth consultancy Plump Marketing launched the campaign in collaboration with a team of independent creative and media specialists.

The ‘Worry less. Care More’ campaign was created by Josh Edge and Rikki Burns of the creative team and was produced by Rhythm Content. It aims to highlight the stresses surrounding individuals in the ‘sandwiched’ generation as they look after their own kids and families as well as ageing parents that need support.

The creative features a cloud VFX that demonstrates the weight of stress and concern on a busy working daughter and how with the installation of InteliCare’s core product offering, InteliLiving, her elderly mother can get on with living independently and the daughter can enjoy peace of mind.

InteliCare recently launched its Health Metrics feature providing it access to the billion-dollar wearable technology market.

In February, the company signed a five-year deal with Optus.

This article was developed in collaboration with InteliCare, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.

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