• EZZ enters a partnership with duty free retailer DFS to sell products at its flagship Sydney store
  • Partnership coincides with a resurgence in Chinese visitors to Australia following the Covid-19 pandemic
  • EZZ has established a strong presence in the thriving health and wellness sector in China


EZZ Life Science has inked a deal with global luxury duty-free retailer DFS catering to a resurgence of Chinese visitors to Australia following the Covid-19 pandemic.  

Genomic life science company EZZ Life Science (ASX:EZZ) has firmly established itself in the thriving Chinese consumer market by providing top-tier Australian beauty and personal care products.

Before the covid-19 pandemic, China was the largest and most valuable inbound traveller market for the Australian economy.

The Australian Government says in 2019, more than 1.4 million holiday makers from China spent $2.1 billion in Australia, including about $581 million spent by ADS group travel participants.

While the pandemic temporarily disrupted the flow of visitors from China, the recent decision by the Australian Government to reintroduce group travel visas for Chinese visitors signifies a robust revival in numbers.

The Australian Government says since borders reopened in March this year, the steady return of international visitors from China has seen it climb back to be our second largest inbound traveller market. It is anticipated that visitor numbers will soon return to pre-pandemic levels.


Focus on genomics research

EZZ’s core focus has been on genomic health and developing a product pipeline of healthcare solutions based on genomics research.

The company’s health supplements, health food, haircare, children’s health, and probiotics under the brand EZZ.

It also has exclusive distribution rights for the EAORON brand of skin care products to pharmacies, supermarkets and specialist retailers in Australia and New Zealand.


Products tailored to DFS clientele

The partnership with DFS is set to usher in a new era for EZZ, as its product range becomes accessible at the DFS flagship Sydney store.

Moreover, EZZ will introduce two distinctive EAORON product sets, tailored to cater to the discerning DFS clientele. The products include:

  • EAORON Repair and Hydrate Set – a comprehensive skincare package for deep hydration and rejuvenation, include EAORON’s 3D ceramide lotion, ceramide BIFID yeast toner, and the hyaluronic acid glutathione essence.
  • EAORON ultimate anti-aging set – Hyaluronic acid glutathione essence face mask, the tetinol peptide serum, and the trehalose cream.

The DFS partnership aligns with EZZ’s broader omnichannel distribution strategy, including on eBay, Amazon Australia, and partnerships with more than 700 pharmacies.

The company also recently announced a recent collaboration with the online marketplace of Chemist Warehouse, Australia’s largest pharmacy retailer.

EZZ Chairman Glenn Cross says the company is excited about its the partnership with DFS, especially in the context of the expected resurgence of Chinese tourism in Australia.

“As we anticipate a renewed wave of tourism and we are thrilled to join hands with DFS, a distinguished player in the duty-free retail sector,” Cross says.

“Our collaboration brings our exclusive product range to the heart of Sydney, enhancing the traveller experience.

“This marks an exciting chapter in EZZ Life Sciences’ journey, as we remain committed to pioneering wellness and luxury for our visitors.”


This article was developed in collaboration with EZZ life Science,  a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.