Nando’s will track how Aussies eat chicken after signing up with data tracker Skyfii
Food & Agriculture
Food & Agriculture
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Chicken chain Nando’s will start tracking how often customers pop in and how long they stay, thanks to the services of data tracker Skyfii.
Skyfii (ASX:SKF) signed a two-year deal with Nando’s to roll out its “IO” data collection and analytics platforms across Nando’s 120 company-owned Australian stores, with the option to extend this to 100 more franchised sites.
Skyfii shares — which have more than doubled since November — gained 11 per cent to 15c.
The Skyfii platform uses existing Wi-Fi infrastructure, beacon networks, door-to-people counters, video sources, web and social platforms to analyse the behaviour of anonymous visitors, as well as capturing data from those who opt-in to free wifi sites.
In May, the company announced a deal with Versace to use Skyfii tools to track shopper demographics and time spent in store across its European network.
Last week Skyfii announced a 12-month contract to license its products into 210 service stations across Italy.
The Skyfii technology will let the restaurant chain get access to data on “dwell time, volume of customers, and frequency and recency of customer visits”, Skyfii said.
Skyfii chief executive Wayne Arthur said the business was proud to be involved with a “premium brand within the food retail industry”.
Skyfii shares have moved from around 7c in November as high as 22c in February.
Skyfii banked $1.6 million in customer receipts in the March quarter and burned through $690,000.
It had $2 million in the bank and planned to spend $2 million this quarter — $425,000 of which going to operating costs for its technology and $1.2 million to cover staffing costs.
Stockhead has contacted Skyfii for comment.