Animoca Brands dangles $20m carrot to its token-hungry Mocaverse community

• Animoca Brands launches MocaPortfolio, worth US$20m
• Access exclusive to MOCA Coin and Mocaverse NFT holders
• Part of a push to grow decentralised digital identity layer – the Moca Network

Special Report: Animoca Brands is ramping up rewards for its Web3 faithful, dropping a US$20m portfolio of tokens exclusively for MOCA Coin and Mocaverse NFT holders.

Animoca Brands – the Web3 giant building the world’s largest chain-agnostic decentralised digital identity network – is adding fuel and further interest to its dynamic Mocaverse ecosystem.

The company has unveiled MocaPortfolio, a curated package of Web3 tokens valued at around US$20 million.

Who stands to benefit? The Mocaverse faithful – access is reserved for new and existing MOCA Coin ($MOCA) and Mocaverse NFT holders.

For Animoca, it’s a new approach that’s about giving its community greater exposure to the company’s vast ecosystem, as well as consolidating the Mocaverse as the beating heart of its sprawling Web3 network.

What’s inside the MocaPortfolio?

The newly launched MocaPortfolio is designed to provide eligible community members with exposure to a handpicked batch of tokens drawn from Animoca Brands’ extensive ecosystem.

The portfolio includes tokens of leading Web3 projects and partners, with the aim of offering long-term value and growth opportunities. Holders of MOCA Coin and Mocaverse NFTs have special access to these allocations.

As the company notes: “MocaPortfolio is the conduit through which the MOCA Coin and Mocaverse NFT communities can engage with and support Animoca Brands’ portfolio companies via access to vested token allocations, which represents a departure from traditional one-off airdrops.”

A rewarding evolution

Animoca Brands co-founder and executive chairman Yat Siu said the launch of MocaPortfolio represents “an evolution” in how the company rewards and involves its community.

“Rather than focusing on singular airdrop events, we are offering an ongoing, structured opportunity to share in the growth of promising projects across the Web3 landscape,” he explained.

“This approach reflects our commitment to value creation together with the Moca community.”

Kenneth Shek, project lead of Moca Network, added that the MocaPortfolio is all about “growing together” with the projects in Animoca Brands’ portfolio, while empowering the Moca community to “build financial literacy and long-term value through active participation”.

You can think of the Moca Network, by the way, as a bit like a Web3 passport – and that’s because it helps provides users with a digital identity (Moca ID) which can be used to unlock value and access experiences across the internet.

“MocaPortfolio serves as a new layer of value accrual for MOCA,” said Shek, adding that it reinforces the company’s goal to build a “sustainable digital identity ecosystem”.

What’s next?

The first registration event of MocaPortfolio will occur in Q4 2025 with the Magic Eden token ($ME). This is the official utility and governance token for the Magic Eden platform, a popular NFT marketplace that facilitates trading of digital assets across multiple blockchains, including Solana, Bitcoin and Ethereum.

Further tokens from Animoca Brands’ portfolio will also be announced soon, as will a preview of MocaPortfolio’s dashboard, on mocaverse.xyz.

In the meantime, new and existing community members can stake MOCA Coin and Mocaverse NFTs on the Mocaverse staking platform to accumulate Staking Power, which can be burned at the start of the first registration event for the ME token.

Through staking Mocaverse NFTs, users can benefit from earning rate boosts on Staking Power and other advantages.

MocaPortfolio is just the latest building block for the Mocaverse and the Moca Network, helping them to form an even stronger central hub for Web3 communities, rewards and opportunities.

This article was developed in collaboration with Animoca Brands, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.