hipages Group aims to transform the trade and home improvement industry, building better lives for everyone. Our vision is to be the most trusted partner in the trade industry. 

It is the owner of hipages (Australia) and Builderscrack (New Zealand), that offer a range of products to both tradies and homeowners, helping them to trade up to better homes and businesses. 

For tradies, hipages products help them build, grow and manage their business via our innovative technology, and for commercial and residential property owners, our products help them seamlessly connect to trusted tradies. 

To date, over four million Australians have changed the way they find and hire trusted tradies with hipages, ultimately providing more work to over 33,000 trade businesses subscribed to the platform.

KEY PEOPLE

  • Roby Sharon-Zipser | Chief Executive Officer & Co-Founder

    Roby is the CEO, Co-Founder, and Executive Director of hipages Group. He is an entrepreneur who creates and invests in thriving and durable businesses that challenge the status quo.

    Roby has a passion for developing technologies that liberate others to free up their time for higher-value business activities. He instils this passion in the hipages Group team, driving the company’s purpose of transforming the trade industry, creating better lives for everyone, and striving for continuous curiosity and professional growth.

    Roby commenced his career as a Senior Accountant, working with PwC and Allco Finance Group on clients from a broad range of industries. He subsequently founded his own boutique accounting firm Advanced Audit Solutions, offering audit, accounts payable and recovery services for large Australian corporate clients. Roby also provided a small business advisory service.

    Roby kickstarted the hipages Group journey in 2004, with the company’s founding business, hipages, inspired by the personal challenges of trying to renovate his own home. Fast forward to today and not only does Roby have extensive insight into tradie businesses, but he is also at the helm of a data powerhouse for the trade industry.

    Roby holds a Bachelor of Commerce, and is a graduate member of the Australian Institute of Company Directors and a member of Chartered Accountants of Australia and New Zealand.

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  • Jaco Jonker | Chief Finance & Operations Officer

    Jaco joined hipages in November 2022 as the Chief Financial and Operations Officer (CFOO), bringing over 20 years of senior finance and executive experience across Australia, South Africa, USA and the UK .

    Jaco was most recently the Chief Financial Officer and Chief Operating Officer at Open Colleges Australia where he was instrumental in the successful sale of the business to Australian private equity owners.

    Prior to this, Jaco spent 10 years at the highly successful South African e-commerce platform and online marketplace, bidorbuy, leading the business for 8 years as Chief Executive Officer and Group Chief Financial Officer, and serving as an Executive Director.

    Commencing his career in audit at Deloitte in South Africa and the USA, Jaco has a wealth of experience in e-commerce, online marketplaces, payment aggregators, delivering operational efficiencies, financial and strategic planning and driving sustainable growth.

    Jaco holds a Bachelor of Commerce (Honours) in Accounting from the University of Johannesburg, is a CFA charterholder and Chartered Accountant CA (SA).

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  • Inese Kingsmill | Chair

    Over the course of a career spanning more than 25 years, Inese Kingsmill has earned a reputation as a growth-focused and customer-oriented business leader. Her executive experience spanned a broad spectrum of leadership accountabilities at Microsoft, Telstra and Virgin Australia.

    Inese has been involved with and led major transformations across a range of scenarios including enterprise- wide business restructuring, culture change, digital transformations, customer experience and design, brand re-launches, as well as developing fit-for-purpose operating models.

    Inese holds a Bachelor of Business, has completed an Executive Program in Digital Transformation at the MIT Sloan School of Management and is a Member of the Australian Institute of Company Directors (AICD). She is a member of hipages’ Audit and Risk Committee and Remuneration and Nominations Committee.

    Inese also currently serves as Non-Executive Director on the boards of NobleOak Life (ASX:NOL), Kinetic IT, Retail Employees Superannuation (REST) and is the Chair of the Board of Sonder Holdings Pty Ltd.

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