Unicorns Podcast: Tap set to transform American ad landscape

Host Justin Kelly – former broadcast journalist and PR veteran – chats with leaders from across Australia and internationally on business strategy, what it takes to build a successful company, how to overcome challenges, and advice for those on a similar journey.

In this episode, Justin interviews Chris Edis, founder and CEO of the new AI ad-tech platform Tap.

The media buying platform is planning to shake up and transform the advertising industry in the United States. Founded by media sales veteran Chris Edis, Tap aims to streamline the fragmented media market and redirect advertising revenue into media companies, offering a lifeline to an industry under immense financial pressure.

With extensive experience in media sales across Australia and the United States, Chris Edis understands businesses’ challenges in navigating the diverse media landscape. While digital advertising on platforms like Google and Facebook has become ubiquitous, traditional media channels such as TV, radio, billboards, and retail advertising have remained siloed and difficult to access.

According to eMarketer’s 2023 report, this disconnect has led many businesses to abandon traditional media in favour of digital giants, with Google and Facebook capturing over 50% of US digital ad spend.

Tap’s AI technology utilises Open AI’s algorithms and predictive analytics to provide advertisers with advanced targeting capabilities. The platform analyses vast amounts of data to identify optimal ad placements across various media channels, enabling advertisers to reach specific demographics with unprecedented accuracy.

This podcast was developed in collaboration with Tap, a Stockhead advertiser at the time of publishing.

The interviews and discussions in this podcast are opinions only and not financial or investment advice. Listeners should obtain independent advice based on their own circumstances before making any financial decisions.