TRU Recognition emerges as a key player in booming intelligent video analytics market

TRU Recognition specialises in Vision AI and aggregating intelligent video analytics models and solutions
The company increases operational efficiency, decreases costs and mitigates risks across retail, resources, healthcare, and transportation
Partnership with Ericsson positions TRU for growth in a booming market

Special Report: As technology rapidly evolves, TRU Recognition is helping lead the charge in the field of intelligent video analytics, presenting an intriguing opportunity for investors to delve deeper into its potential.

TRU Recognition, based in Australia with locations in Sydney and Melbourne, is bringing together the power of intelligent video analytics (IVA) to empower businesses to make smarter decisions across various sectors, through its vision-based recognition technology platform.

Driving that mission is TRU’s focus on helping businesses to lower costs, improve customer experiences and ensure ethical practices, all while providing flexible solutions that can adapt to challenges as they emerge.

“IVA is one of the fastest-growing fields of technology, leveraging AI to analyse video data in real-time,” said Max Bolkovsky, CEO of TRU Recognition.

“Our platform goes beyond basic analytics, offering advanced insights that allow organisations to confidently identify trends, detect anomalies, and make decisions that propel growth and efficiency.”

Beyond retail applications

As the company sees it, there’s a much broader use case for this technology that goes well beyond the obvious loss-prevention that plagues retail operators, as the tech behind it is more than just simple surveillance; it can identify patterns, detect anomalies, and generate actionable insights, all in real time.

That means applications for law enforcement, where it could provide proactive identification for crime prevention.

In resource-based industries, the platform is able to provide data analytics, collaboration tools, and real-time insights to enhance decision-making and operational efficiency.

The platform could also be used to assist in monitoring passenger safety in public transport systems, helping authorities respond quickly to incidents and improve overall service reliability.

A milestone collaboration

TRU Recognition recently achieved a major milestone through a partnership with Ericsson, and the resulting collaboration will see TRU’s tech used to validate Ericson’s LIFT Smart Video Platform, with a pilot program to be launched in Australia.

“By integrating TRU Recognition’s advanced AI video analytics with Ericsson’s cutting-edge 5G capabilities, the platform will enable businesses to scale AI-driven solutions across various areas, from sales to security,” Bolkovsky said.

Additionally, there are two major Australian retailers that are currently testing the platform to address loss prevention and enhance customer experiences.

The current round of testing and the partnership with Ericsson are just the beginning, according to the company, which says that there are many avenues opening up as more opportunities arise and the company adapts.

Scope to scale

With the global video analytics market projected to reach $386 billion by 2031, these existing collaborations and the insights they offer are helping to position TRU Recognition very favourably in a rapidly expanding field.

In Australia and New Zealand, the market is expected to double from $700 million in 2024 to $1.3 billion by 2030.

“This collaboration goes beyond technology – it’s about a commitment to innovation,” said Bolkovsky.

“We aim to empower enterprises by eliminating barriers to progress and ensuring their investments in Vision AI are future-proof.”

The bigger picture

The timing of the collaboration with Ericsson couldn’t be better, as it allows the company to capitalise on a growing interest in intelligent technologies powered by AI.

Businesses are actively searching for solutions that boost efficiency while safeguarding sensitive information.

In this regard, TRU Recognition’s strong focus on Privacy and Ethics helps clients feel secure in their adoption of this technology, making the company appealing to potential partners.

For investors, the trend presents a potentially exciting opportunity, and TRU’s CEO is very excited about what the future holds.

“TRU Recognition is not just riding the wave of AI innovation; it’s shaping it,” Bolkovsky said, adding:

“For investors and partners alike, the company represents a groundbreaking force in the intelligent video analytics industry – one that promises to deliver high-impact, scalable solutions for years to come.”

For more information for investors head to TRU Recognition.

This article was developed in collaboration with TRU Recognition, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.