Earbud maker Nuheara has snagged an exec from a big-name tech company as its first chief sales officer: former Samsung Australia executive Phil Newton.

Mr Newton was a vice president and chief marketing officer at Korean electronics giant Samsung for just over two years, before quitting in August last year.

The newly-created sales role will see Mr Newton assuming responsibility for global sales. He will report directly to chief executive Justin Miller. His annual remuneration has not been disclosed.

Nuheara (ASX:NUH) makes high-tech wireless earbuds called IQbuds that can help people with mild-to-moderate hearing loss.

The stock rose 6 per cent this morning to 8.5c.

Mr Newton said in a statement that he had been a fan of Nuheara’s IQBuds for some time.

“My first experience of Nuheara was seeing their IQBuds win the 2017 Innovation Award at the Consumer Electronics Show in Las Vegas,” he said.

Nuheara shares (ASX:NUH) over the past year.
Nuheara shares (ASX:NUH) over the past year.

“I sought out their booth and tested them, quickly realising how game-changing their technology really was – and how far it had surpassed the market in creating a smart-hearing device. I have followed them ever since.

“I am a big believer in doing something you are passionate about and for me Nuheara is that something.

“I’m thrilled to be able to put my name to the Nuheara brand and I look forward to the opportunities that lay ahead as we strive to make Nuheara a global household name.”

Mr Miller told investors the company was delighted to be appointing a “perpetual overachiever”.

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