Rugby League players will get online lessons in good manners from online trainer Velpic under a new deal with the National Rugby League.

After a trial with the Canterbury Bulldogs earlier this year, Velpic’s eCoaching and eLearning platform will roll out to 4000 players in the national league and elite pathways program.

Velpic say it will help teach the burly football players lessons in wellbeing, respectful relationships and social responsibilities — a tough task considering the league is known for its off-field controversies just as much as its on-field triumphs.

Investors seemed sceptical after the announcement on Monday. The shares (ASX:VPC) closed steady at 0.8c — close to their 52-week low — valuing the company at $5.4 million.

Velpic shares over the past year. Source:
Velpic shares over the past year. Source:

Velpic Sport — launched in August — offers an app that allows trainers and coaches to manage off-field training online and track and manage player performance.

Cloud-based learning is set to change the landscape of elite coaching. The sports coaching platform market is expected to surpass $1 billion in the next five years.

“The NRL and State Leagues continue to look at the best opportunities to educate players and officials about well-being,” NRL welfare and education manager Paul Heptonstall said in a statement.

“Everyone has access to a mobile phone, so what better way to deliver well-being and education messages to the hip pocket than Velpic, as it works on all mobile devices.”

Velpic raised $969,247 at 0.8c in November, to help fund an investment in an Israeli security software company.

It reported $567,000 in sales last quarter and had $2.3 million in the bank at the end of September.

Velpic expected to spend $1.3 million this quarter.