Video personalisation company Linius Technologies (ASX:LNU) says its deal with Australia’s National Basketball League (NBL) is now live.

The company announced today that the NBL has launched personalised TV channels for fans, using LNU’s cloud-based video customisation technology.

Shares in LNU rose by around eight per cent in morning trade to 4c.

Via the NBL website, fans can follow a step-by-step process that allows them to build customised video highlights packages based on their favourite teams, players and actions (such as in-game slam dunks).

They also select the video package they want such as full-game replays or individual player highlights.

New content is then added to their customised channel in accordance with the user’s instructions. Fans also share their tailored content with other users.

Under the terms of the deal first announced in 2019, Linius will receive a fixed monthly service fee as well as advertising revenue on a per-video basis (depending on the take-up of the service).

Commenting on the announcement, NBL chief Larry Kestelman said the league wanted to provide a vehicle where users could share their own curated content.

Linius CEO Chris Richardson said the company was happy to have its deal with the NBL off the ground, after sports leagues around the world faced significant delays from the COVID-19 pandemic.

“While the revenue to be generated from the commencement of the service is pleasing, the real significance of the launch in-market is that it will greatly assist in generating sales of the technology to new clients globally,” he said.

As part of the agreement, Linius said the NBL is also incentivised to “introduce the solution to other basketball leagues around the world”.

On a broader scale, Linius said its patented solution is bringing new features to the world of digital content by enabling personalised TV where no two channels need to be the same.

The NBL has advised that it will launch the service with access to its latest video content, including all of the current season’s games as well as player interviews.

“Historical content from past seasons will be added in the near future,” Linius said.