iCandy releases 4 new languages for smash hit title Masketeers, widens market appeal
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The four languages added will mean that Masketeers could potentially bring in more users from Asia Pacific.
Mobile games development company iCandy Interactive (ASX:ICI) has just completed a major upgrade to its smash hit title, Masketeers: Idle Has Fallen game.
Four new languages have been added in order to appeal to a wider non-English speaking gamer audience.
Mandarin Simplified, Mandarin Traditional, Japanese, and Korean language versions will be launched tomorrow (May 14).
The decision to include these four languages are based on iCandy’s past experience and data, showing that these particular user cohorts have historically yielded a higher average revenue per user than the global average.
iCandy is also currently working to implement a new Guild System in the next upgrade for Masketeers.
This will upgrade Masketeers from the current single-player game format, and enable players to form teams to take on more challenging missions and earn greater in-game rewards.
A chat system will also be implemented in the same release, which will allow gamers to chat among each other in-game, and is expected to increase the engagement of its gamers community.
The success of Masketeers, which was released last year, saw the company post a 61 per cent increase in full-year FY20 revenues to $3.6 million.
A strong traction for the title has been established in North America, but iCandy is also eyeing the Asia Pacific market, having recently announced a key distribution deal with publishing platform Ohayoo – a subsidiary of Chinese giant ByteDance.
In other titles, the Claw Stars game has been in a pre-registration period since late April, and is scheduled to be launched in June 2021.
Trial results for Claw Stars conducted on Google Play broke new highs for iCandy, with Day-1 and Day-7 retention reaching up to 46% and 18% respectively.
As comparison, the Day-1 and Day-7 retention rates of Masketeers title during its early access trial was approximately 37% and 8% respectively.iCandy posted a solid March quarter result, with cash receipts jumping 227 per cent to $441,000, mainly on the back of Masketeers.Its share price has risen by 300 per cent over the past 12 months.
This article was developed in collaboration with iCandy, a Stockhead advertiser at the time of publishing. This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.