Special Report: engage:BDR has signed another round of key international companies to its programmatic platform, as it works towards its goal of becoming the Asia Pacific’s largest digital advertising player.

Advertising technology company engage:BDR (ASX:EN1) continues to build out its pipeline of recurring revenue, with a suite of new customers including global programmatic giant BidSwitch.

EN1 has signed four new real-time bidding buyer integrations with BidSwitch, InMobi, IQ Zone and Navio. It has also signed four new publisher integrations with Tumblr, Clipmeup, Leaf Group and Kwalee.

Buyers will purchase EN1’s advertising and inventory, while the company will provide publishers with monetisation solutions and technologies.


BidSwitch a major coup for EN1

A wholly owned subsidiary and engineered by IPONWEB, US-based BidSwitch has become a global programmatic powerhouse, enabling more than 350 supply and demand technology partners globally to connect and trade media across the display, mobile, video TV, native and DOOH ecosystems via a single standardised integration.

The other key bidding buyer integrations include in-app monetisation flatform IQzone, which helps large scale apps drive significant incremental ad revenue across all major ad types.

Navio provides a pathway for content providers and advertisers to reach CTV’s audiences through the creation of its’s 24/7 linear channels and video on demand offerings.

InMobi uses algorithms to deliver targeted advertising to users’ phones and operates in markets including China, the US, South Korea, Australia and India.

It entered an original customer contract with EN1 in 2019 but the new contract upgrades its existing API buyer integration to the OpenRTB spec, which is expected to produce significant more revenue for both companies.


Year of growth sets strong foundation

It’s been a solid year for the EN1 as it works towards becoming the Asia Pacific’s largest digital advertising player.

The company posted another strong Q2 and delivered its highest first-half revenue total in its history.

EN1’s Q2 revenue came in at $4.56m, which was 43% higher than its $3.18m revenue in the previous year’s quarter.

This resulted in H1 revenue of $8.11m, which was the company’s best performance in a half since EN1’s listing on the ASX in December 2017, with revenues now returning to pre-COVID levels.

Management’s strategy is to continue integrating new clients on a consistent basis to generate incremental, recurring revenue, which has started to come through in recent results.

Underpinning the most recent strong quarterly result was the signing of several new partners, including Kidoodle, InfoLinks and Smart.

EN1 announced it was too early to estimate revenue from its most recent customer acquisitions but will provide further details to the market in its next quarterly update.

This article was developed in collaboration with engage:BDR, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.