Blend AI expands its AI-powered adtech to US with Austin launch

Blend AI opens first US office in Austin to meet rising demand for AI-driven adtech
The company automates ad campaigns across Meta, Google, TikTok and more, helping brands scale efficiently
Success stories include Lalabu and Jones & Co, both reporting lower costs and higher sales

Special Report: Australian adtech Blend AI has launched its first US office in Austin, Texas, to help ecommerce brands scale faster with its AI-powered advertising platform.

Australian-founded adtech outfit Blend AI has officially opened its first US office in Austin, Texas, capitalising on surging demand for smart, automated ad solutions in the ecommerce sector.

Launched in 2020 by co-founders Michael Bezman and Dean Krowitz, Blend AI has quietly built a reputation for transforming how small to mid-size ecommerce brands advertise online – stripping away agency fees, guesswork and underperforming ad spend with its AI-powered marketing automation platform.

Now, after scaling over 250 clients across 21 countries, the Sydney-based company is doubling down on its growth trajectory in the world’s biggest online retail battleground.

“Our expansion into the US unlocks massive growth potential,” said CEO Dean Krowitz.

“Ecommerce brands are under pressure to do more with less, and we’re giving them the tools to grow while they sleep.”

Austin bound: Tapping into America’s ecommerce gold rush

Austin’s emergence as a leading technology and innovation hub made it a logical choice for Blend AI’s US headquarters. The decision reflects a calculated move to position the company at the forefront of North America’s next wave of ecommerce growth and digital marketing disruption.

The company’s software automates the entire ad lifecycle – from campaign creation to targeting and real-time optimisation – across platforms like Meta, Google, TikTok, YouTube, and Microsoft. It also delivers the kind of performance analytics once reserved for enterprise-level agencies.

Put simply, Blend AI is aiming to make high-performance digital advertising as accessible to scrappy product founders as it is to Fortune 500s.

Case study: How a kangaroo pouch T-shirt went viral

The rise of Minnesota-based babywear label Lalabu offers a case study in Blend AI’s impact. Best known for its “Dad Shirt” – a baby-carrying T-shirt featuring a built-in pouch – the brand experienced a surge in sales after engaging Blend AI to address escalating digital advertising costs and underperformance.

By leveraging the platform’s AI-powered optimisation tools, Lalabu significantly reduced customer acquisition costs while improving conversion rates.

The company’s founder said the technology had transformed its marketing strategy, helping turn the Dad Shirt from a niche product into a cult favourite among new parents.

Back home: Aussie brands feel the lift, too

Before making waves in the US, Blend AI had already chalked up wins closer to home. Australian homewares brand Jones & Co saw its digital fortunes flip after ditching traditional agencies in favour of Blend’s automation platform.

Within three months, Jones & Co halved its ad spend while doubling its revenue, reinvesting the savings into new product lines and operational growth.

“We needed a fresh approach that gave us more control,” said founder Jennifer Jones. “Blend AI completely transformed how we advertise online.”

Why it matters: AI is eating adland

Blend AI’s expansion comes as ecommerce brands globally wrestle with rising customer acquisition costs, shrinking margins, and an increasingly fragmented digital landscape.

With AI reshaping marketing at breakneck speed, Blend AI isn’t just riding the wave – it’s helping businesses stay afloat in it.

“Digital advertising is overwhelming for most founders,” said CTO Michael Bezman.

“We’re levelling the playing field with a platform that lets you compete like a big brand without needing a big team.”

This article was developed in collaboration with Blend AI, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.