AppsVillage strengthens ties with a global tech giant as it prepares for launch in key emerging markets
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Special Report: The enterprise software company is leveraging its partnership with global tech giant Facebook to fast-track distribution in South-East Asia.
Tech platform AppsVillage (ASX: APV) has been steadily building momentum after last month’s successful listing on the ASX.
The company hit the ASX boards with strong revenue growth for its apps-made-easy service, which allows SME business customers to roll out their own mobile app within minutes and drive user engagement through additional Facebook advertising.
Now, it’s is building on that partnership to expand its Facebook advertising platform into highly populous emerging markets across the Philippines, India, Malaysia and multiple African countries.
In doing so, AppsVillage has found a low-cost way to execute on its distribution strategy via Facebook’s 2.4 billion users, including 100 million business pages.
The company’s app service is directly linked to Facebook’s advertising platform, which means new SME customers in emerging markets will have the option to drive increased user engagement at the click of a button.
Importantly, customers can manage their advertising budget directly through their AppsVillage account.
AppsVillage noted that adding an extra layer of functionality succeeds in “eliminates completely the need for on boarding process and credit card to open a Facebook advertising account, thereby providing improved access to Facebook advertising for the millions of users in emerging markets who operate their business without a credit card”.
As further evidence of its strong partnership with the $US530 billion tech giant, AppsVillage was recently selected to participate in Facebook’s Playground Program – a program set up to specifically assist leading SaaS platforms build out their product offering.
As a participant in the program, the executive team at AppsVillage will receive one-on-one training and additional support with the aim of boosting product distribution through the Facebook network.
Leveraging that strong association will form a key part of the company’s strategy to tap into the “huge revenue generation potential” on offer in emerging markets, AppsVillage said.