AppsVillage harnesses AI to help SMBs challenge bigger rivals
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Special Report: AppsVillage is integrating an artificial intelligence (AI) algorithm into its app to increase retention of its SMB customers.
AppsVillage (ASX:APV) is further enhancing its small and medium business (SMB) offering integrating an artificial intelligence algorithm into its app development software.
The software as a solution (SaaS) provider allows SMBs to quickly and easily build apps and create Facebook advertisements.
The newly integrated AI technology will enable subscribers to create personalised promotional campaigns to target current and potential customers through Facebook advertising.
They will also be able to utilise Facebook advertising analytics pre and post campaign.
Founder and CEO Max Bluvband says his tech is one of the very few available that enables SMBs to access the benefits of AI.
“Historically SMBs have not been quick to embrace new technologies, partly because they simply do not have the scale and resources to do so,” he said.
“SMBs already have the advantage of being faster, more nimble and hungrier than their bigger competitors and our technology means they can also run their business at the same sort of professional level as the big players because much of the heavy-lifting will be done by AI.”
The company recently pivoted into fintech, partnering with a range of US and Australian lenders to provide small business loans, taking advantage of the booming SMB lending space which is expected to worth more than $460 billion by the end of this year.
Bluvband says the AI integration is a further link in the company’s continuous product enhancement strategy.
“We’re aiming to be the go-to growth solutions provider for SMBs,” he said.
“We can already take care of their marketing and funding needs and we’ll be building on this in the coming months.”
AppsVillage listed on the ASX in August 2019 raising $5m in an oversubscribed IPO.