Animoca Brands just cut a mutual admiration deal with a Canadian advertiser to drive revenue
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Special Report: A mutual transfer of shares between Animoca Brands and Canadian advertising company Versus Systems will drive revenue and player engagement.
Animoca Brands (ASX:AB1), which has been riding a wave of momentum of late on the back of a string of exciting announcements and an $8 million capital raise, told investors this morning of a tie-up with Canadian-listed Versus to form a strategic cooperation.
The companies will transfer fully paid ordinary shares of their companies to each other equal in value to around $737,000. Following this the pair will progress a framework for the cooperative agreement, in which Animoca Brands will leverage Versus’ technology.
Versus is an advertising company listed on the Canadian Stock Exchange, known for developing in-game prizes and promotion tools. It owns the Winfinite platform, a set of products that allow publishers and developers to offer in-game prizes across a range of platforms.
Winfinite allows advertisers to offer products and digital goods as prizes that players can earn through in-game achievements. More than half a million in-game challenges have been completed thus far.
Matthew Pierce, founder and CEO of Versus, said the partnership would provide players and viewers an opportunity to play for things they love, and gives businesses and brands a powerful new way to reach their potential audience.
“The combination of Animoca Brands’ content, gaming, and blockchain-enabled platforms with Versus Systems’ proprietary rewards and engagement engine will generate new opportunities to enhance the audience and gaming experience while increasing revenues and user growth,” he said.
“There’s a wealth of exciting options that we can explore to reward gamers, beyond the digital. Animoca Brands will explore the possibility of leveraging any of its multiple partnerships for advertising benefit, and explore ways to utilise Winfinite in its existing games portfolio.”