Adveritas’ strong growth in revenues was underpinned by an increasing customer base globally, and its strongest ever pipeline of potential new opportunities.

Data software company Adveritas (ASX:AV1)  has continued its growth trajectory, booking an annualised revenue of $1.2m – which has grown by 19% in one month and 90% in four months.

The growth was underpinned by an increase in TrafficGuard’s revenue, as well as a growing global customer base that includes new major customers in Asia, South America and recently the United Kingdom.

These new clients are expected to create new cross and upsell opportunities, as they become familiar with TrafficGuard’s unique, proprietary anti-fraud Software-as-a-Service.

Adveritas has also increased its sales pipeline at the enterprise level, which has helped it continue to drive its growth momentum.

“Our pipeline is the strongest it has ever been, as our sales team focuses on high growth target verticals such as gaming, betting, on demand services, as well as retail,” commented Adveritas co-founder and CEO, Mathew Ratty.


Growth in customer base

Leading corporations across a number of markets and jurisdictions have recently joined Adveritas’ customer base.

This includes Betfred, the largest private retail bookmaker in the UK.

On-demand delivery app Lalamove, which operates in cities across Asia and Latin America connecting over 7 million users, has also recently signed up as a new client.

Other significant new customers include Neon, a Brazilian online bank that raised US$300 million Series C funding in March and has over 9.4 million customers.

While the new contracts signed with these companies are not individually material, showing a combined annualised revenue of only $345,000, they still represent the successful execution of Adveritas’ growth strategy.

According to Adveritas, these customers play a crucial role in its growth plans, as they could potentially upgrade their usage and strengthen its footprints across Europe, Asia and Latin America.

Currently, several new clients are already reviewing contract upgrades in the form of bundled product solutions, and upgraded volume coverage.

“These businesses have grown substantially via digital marketing, and our technology will address the substantial cost of invalid traffic and maximise the return on their digital advertising spend as well as provide them with actionable insights to make more accurate decisions,” Ratty said.

“Companies currently trialing TrafficGuard are both part of a land-and-expand approach, as well as potential group contracts that comprise many subsidiaries,” he added.


TrafficGuard to go live in Google Cloud platform

The company’s market leading TrafficGuard ad fraud prevention software was last week selected as the only certified ad verification vendor on the Google Cloud platform.

The software is set to go live on the Google Cloud Platform before the end of the September quarter.

Admission to the Google Cloud marketplace was a “key priority” for the company, in line with the strategy of “other major SaaS companies that have utilised Cloud marketplace benefits”.

Operating in real time across all digital channels, TrafficGuard targets invalid traffic before it reaches a customer’s ad budget.

Using the software, marketers, agencies and ad networks can both detect and prevent invalid traffic in real time in order to maximise the return on their advertising, and scale their business using real data.

TrafficGuard has won a number of awards, including a recognition by The Drum, the Martech Breakthrough Awards 2020, and was also voted the “most effective anti-fraud solution” by Mobile Marketing 2020.

“With a growing base of paying customers and strong pipeline, we are in an exciting position to sustainably grow revenues as more companies realise the benefits of TrafficGuard’s capabilities,” Ratty said.

This article was developed in collaboration with Adveritas, a Stockhead advertiser at the time of publishing.

 This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.