3D printer finally lands AFL figurine deal after a frustratingly long wait
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An on-demand 3D printing company has finally landed its licensee deal with the AFL, two years after it was first flagged.
333D (ASX:T3D) will start selling 3D-printed figurines of AFL players immediately, with plans to have them available from its website later this week.
“The company will advertise the site via AFL platforms and is currently in negotiations with several players for their endorsement and promotion via their personal social media accounts,” it said on Tuesday.
The deal has been a long time coming for 333D. It first announced it was working with the AFL on a “strategy and implementation program” for 3D printing opportunities in September 2015.
In July this year, the company acknowledged the long wait time — but said it had product ready to go.
“The board, like all shareholders, has been frustrated with the time taken to go to market with our AFL endorsed products,” it said in a market update.
“Selling AFL endorsed merchandise is, unfortunately, not a simple process and requires the alignment of several stakeholders that include the AFL, clubs, player managers, product manufacturers, licensees and retailers.
“We have digitally scanned the 18 AFL club captains plus several other players with product ready to be sold.”
In Tuesday’s announcement, executive chairman John Conidi said the deal would start paying off swiftly.
“Obtaining official licensee status from the AFL is an important milestone for the company, enabling us to better meet the needs of all stakeholders quickly and effectively,” he said.
“We are excited to launch during the AFL finals and look forward to enhancing our range of 3D printed player figurines in partnership with the AFL in 2018.”
333D’s shares were trading at 0.7c at 12.30pm AEST.