Digital Marketing: Growth prospects, COVID impact and key trends

On the Bid is a Stockhead video series featuring a roundtable of experts discussing a new investment topic each week. In this edition, host Oriel Morrison discusses digital marketing.

On the expert panel this week is Glenn Flower, chief marketing officer, Webcentral and Zac Basara, founder of SEO Advantage.

The pair discuss a number of topics, including the impact of COVID-19 on the marketing sector, the strong growth prospects of the industry, the misunderstanding and underutilisation of marketing data by SMEs, increased risk in distributed business models, Webcentral’s origins and merger activity, SEO Advantage’s strong YtD performance and more.

So click above to tune in!