Senior graphite executive Chris Whitely has been appointed as Green Critical Minerals’ head of sales and marketing. Pic: Getty Images
Green Critical Minerals appoints Chris Whitely to head sales and marketing for VHD graphite
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- Green Critical Minerals appoints senior graphite executive as its head of sales and marketing
- Chris Whitely has 28 years’ sales and business development experience in the graphite and carbon sector
- He will drive customer engagement, product market entry, product qualifications, and revenue growth as GCM commercialises VHD graphite tech
Special Report: With its very high density graphite technology showing clear signs of commerciality, Green Critical Minerals has appointed seasoned technical sales and business development executive Chris Whitely to lead its sales and marketing efforts.
Whitely has 28 years of experience in sales and business development in the graphite and carbon sector, spanning natural and synthetic graphite, carbon black, biomass carbons, battery materials, and industrial applications.
He has held roles as the global sales director for Toyo Tanso PA Graphite, international sales manager at POCO Graphite, and sales manager – North and South America for IMERYS.
Notably, he brings his extensive experience across North and South America, Asia-Pacific and Europe, advising on graphite supply chains, advanced material applications, and commercialisation strategies to his role as Green Critical Minerals’ (ASX:GCM) head of sales and marketing.
His expertise will drive customer engagement, product market entry, product qualifications and revenue growth as the company progresses commercialisation of its VHD graphite technology.
“Chris’s deep industry expertise and proven track record in industrial graphite sales will be instrumental as we transition through commercialisation and into operations,” managing director Clinton Booth said.
“His appointment reflects our commitment to building a world-class team capable of delivering VHD Graphite to the global market.”
Groundbreaking technology
Whitely said he was excited to join the company at such a transformative stage.
“In my nearly three decades in the graphite industry, I have never seen a technology as groundbreaking as VHD Graphite,” he said.
“VHD Graphite will be a game-changer to the block graphite industry and to industries requiring next-generation advanced engineered graphite and thermal solutions.
“GCM has a unique opportunity to redefine high-performance materials, and I look forward to driving the commercialisation strategy to unlock its full market potential.”
Recent testing has demonstrated the company’s technology can consistently manufacture a product with the highest density (2071kg/m3) ever recorded for VHD blocks.
The average density of 2011kg/m3 easily exceeds industry standard densities for nuclear graphite (1700-1900kg/m3), used as a high-temperature control-rod material, and electrode graphite (1550-1800kg/m3), used in batteries.
It adds to testing which found that its VHD blocks had 3x better thermal diffusivity than aluminium and graphite, 2.6x better than copper as well as a 25x directional advantage.
When combined with its thermal conductivity, the results indicate that GCM’s VHD blocks are a leading material for next-generation cooling solutions to reduce overheating risks in AI processors, data centre servers, semiconductors and advanced electronics.
This article was developed in collaboration with Green Critical Minerals, a Stockhead advertiser at the time of publishing.
This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.
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