When registering a company name in Australia there aren’t that many rules.

All ASIC tests for is that the name is not identical or nearly identical to an already registered name, is not undesirable and does not include any restricted words or expressions.

Obviously all listed stocks will have passed these tests. But just because ASIC has given the all clear doesn’t mean the names aren’t eyebrow raisers.

Stockhead has gone through the list of ASX companies and here are six of the more ‘unique’ company names:


6. Love Group (ASX:LVE)

This stock’s industry is self-explanatory — it offers love, via its dating platforms Lovestruck and Noonswoon.

Unfortunately for shareholders, the company is based in Hong Kong and was affected by the anti-Beijing protests that first broke out last June.

There’s hardly a shortage of dating services on global markets. There are three love inspiring stocks in America including Match Group (NASDAQ:MTCH), Spark Networks (NYSE:LOV) and Meet Group (NASDAQ:MEET). Of these, Match Group owns the more well known sites in Australia including OKCupid, Tinder and Hinge.


5. Dragontail Systems (ASX:DTS)

This small cap is one of its kind on the ASX — it’s the only one involved in restaurant-technology. This includes food delivery but covers the entire process including preparation.

It has several notable clients including Pizza Hut and Dominos and it collaborates with American local delivery firm Postmates.



As symbolic as the world’s second largest bird is, it’s still a strange thing to name a Latin America-focused mining company after.

It owns 136sqkm of tenements in Chile that are prospective for gold. It is currently planning an upcoming drilling campaign.


3. Houston We Have (ASX:HWH)

This time last year, the predictive intelligence stock was named Veriluma. But it changed its name to the first three words of the infamous quote made famous from the Apollo 13 spaceflight.

Since the name change in December little news has come out of the company except that shareholder Tony Guoga joined the board. Guoga is a Lithuanian blockchain entreprenuer.

We hope the Secret Broker soon reports on if he’s followed through on his promise from a couple of months ago:

“Can’t wait to phone them up after the holidays and see how the receptionist answers the phone and pray to God that her name is not Whitney, otherwise it would be ‘Hello, Houston We Have Whitney speaking’”. 


2. Hear Me Out (ASX:HMO)

Another stock that lives up to its name. HearMeOut has a Twitter-like app which allows people to record themselves and post it to the platform’s feed.

It has had endorsements from 85-year-old broadcaster Larry King to 15-year-old Danielle “Cash Me Ousside” Bregoli.

But it has had cash flow problems, making just $3,932 in revenue in 2019 and it has not traded since May 2018.



Taking the crown is US-based Pinchme. This company’s bread and butter is matching businesses with individuals who write reviews for free stuff.

In January it snagged the world’s biggest pot company, Canopy Growth, as a client.

But life on the ASX has been a pinch, with a lagging share price and ASX scrutiny.

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