Kelly Weideman is the co-founder of leading fitness technology brand Evolt. In this article, she shares with us her top four predictions for the future of fitness. Kelly was recently the recipient of the Fuel Women’s Fitness Business Summit’s “Fuel Woman of the Year 2023” award in April 2023.

As one of the founders at Evolt, a global leader in body scanning technology for fitness and wellness, I’ve witnessed firsthand how technology has revolutionised the fitness industry over the past few years.

From wearable fitness trackers to mobile apps, technology has made it easier than ever for people to track their fitness progress and achieve their health goals. But what does the future hold for the fitness industry? Here are my thoughts on the trends that will shape it in the coming years.

Artificial intelligence (AI) will play a major role in the future of fitness. With AI-powered fitness programs, users will be able to get personalised training plans that are tailored to their specific needs and goals. AI will also help trainers analyse data from body scans and other fitness metrics, making it easier to track progress and adjust workouts accordingly.

Virtual and augmented reality (VR/AR) will also become more prevalent in the fitness industry. These technologies will allow users to immerse themselves in virtual fitness experiences, whether it’s running on a virtual track or doing a yoga class in a virtual studio. VR/AR will make fitness more engaging and enjoyable, and it will also provide users with a sense of community even if they’re working out alone.

Smart clothing is another area of innovation that is set to grow in the coming years. With sensors built into clothing, users will be able to track everything from heart rate to muscle activation, providing trainers with more data to work with. This technology will also make it easier for users to track their progress without having to wear multiple devices.

Finally, we’re going to see more integration between technology and nutrition. With personalised nutrition plans based on a user’s body scan data, trainers and nutritionists will be able to create meal plans that are tailored to each individual’s needs. Wearable devices that track food intake and provide real-time feedback on nutritional content will also become more common.

At Evolt, we’re constantly innovating and looking for ways to incorporate the latest technology into our products and services. With the trends I’ve outlined above, I believe the future of the fitness industry is going to be more personalised, engaging, and data-driven than ever before.

The possibilities are truly exciting, and we can’t wait to see what the future holds.

This article was developed in collaboration with Evolt, a Stockhead advertiser at the time of publishing. 

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.